iaps Flashcards
Three social sciences
Anthropology, Psychology, Sociology
Define the three social sciences
Anthro: study of humans, past/present, origin, physical/behaviour, social/cultural development
Psych: study of mental processes, behaviour and how it influences it
socio: study of how human act and change behaviour based on the groups they are in
social science
study of people in different situations, human behaviour based on different factors
quantitative research
numbers - graphs/surveys
qualitative research
words - interviews
case study
- observation of one or a group over a period of time
- specific topic of study
experiments
- to determine how one factor is related to another
study of CAUSE and EFFECT
independent variable
- may be chaneged, controlled (kept the same)
- CAUSE of behaviour
dependent variable
- affected by the change
- EFFECT/result the IV has on behaviour
- measured as the outcome
control group
- participants who are convinced they are receiving treatment, but aren’t
- measures taken to compare with experimental group
- baseline for comparison
experimental group
- participants given treatment to be experimented on
- measures compared to control group to determine if treatment has an effect
experiments
- may not be ethical
- expensive
- brutal to test on animals
- not always able to test with humans
sample surveys
- to gather information on thoughts or behaviour of LARGE GROUP of people
- asked a limited amount of of people who represent a larger group (draw conclusions accordingly)
- questionnaire used
- done anonymosoly
- ensure a range of different people that represent different aspects are questioned (age, sex, occupation, region, culture, etc)
- easy to analyze data, answers not in dept
interviews
- used for detailed information
- a form of a conversation between interviewer and subject
- may have predetermined questions on the spot
- easy biased questions
- small sample size
observation/field research
- help researchers learn about people in normal surroundings
unstructured observation
- observing people without a predetermined idea (no actual purpose)
- influences new ideas, no hypothesis
structured observation
- planning beforehand
- knows what to look for
participant observation
- mainly used for anthropologists
- observes group, also PARTICIPATES in group activity
- may live with people in different country/culture for short or long period
-behaviours may change - primary experience