I: The Art of Finance (and Why It Matters) Flashcards

1
Q

Explain what is the common fallacy when thinking about financial intelligence and give one example.

A

We think that if a number shows up on the financial statements or the finance department’s reports to management, it must accurately represent reality.

Surely, a company sold what it sold, spent what it spent, earned what it earned. Even where fraud is concerned, unless a company really does ship empty boxes, how can its executives so easily make things look so different than they really are?

Enron’s spurious transactions.

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2
Q

Explain the term of the Art of accounting and finance.

A

The art of accounting and finance is the art of using limited data to come as close as possible to an accurate description of how well a company is performing.

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3
Q

What it means that assumptions and estimates introduce bias in the numbers on financial reports?

A

It means only that accountants and finance professionals have used certain assumptions and estimates rather than others when they put their reports together.

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4
Q

What is revenue (or sales)?

A

Revenue or sales refers to the value of what a company sold to its customers during a given period.

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5
Q

What are the options for when should revenue be recorded?

A

When should revenue be recorded (or “recognized,” as accountants like to say)? Here are some possibilities:

  • When a contract is signed
  • When the product or service is delivered (this one usually)
  • When the invoice is sent out
  • When the bill is paid
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6
Q

What is the income statement?

A

The income statement shows revenues, expenses, and profit for a period of time, such as a month, quarter, or year. It’s also called a profit and loss statement, P&L, statement of earnings, or statement of operations. Sometimes the word consolidated is thrown in front of those phrases, but it’s still just an income statement. The bottom line of the income statement is net profit, also known as net income or net earnings.

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7
Q

What are the operating expenses?

A

Operating expenses are the costs that are required to keep the business going day to day. They include salaries, benefits, and insurance costs, among a host of other items. Operating expenses are listed on the income statement and are subtracted from revenue to determine profit.

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8
Q

What is the difference between capital expenditure and operating expense?

A

All you need to know is that an operating expense reduces the bottom line immediately, and a capital expenditure spreads the hit out over several accounting periods. You can see the temptation here. Wait. You mean if we take all those office supply purchases and call them “capital expenditures,” we can increase our profit accordingly?

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9
Q

What are the capital expenditures?

A

A capital expenditure is the purchase of an item that’s considered a long-term investment, such as computer systems and equipment. Most companies follow the rule that any purchase over a certain dollar amount counts as a capital expenditure, while anything less is an operating expense. Operating expenses show up on the income statement, and thus reduce profit. Capital expenditures show up on the balance sheet; only the depreciation of a piece of capital equipment appears on the income statement

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10
Q

What accountants use accruals and allocations for?

A

Accountants use accruals and allocations to try to create an accurate picture of the business for the month

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11
Q

What is an accrual (obracun)?

A

An accrual is the portion of a given revenue or expense item that is recorded in a particular time span. Product development costs, for instance, are likely to be spread out over several accounting periods, and so a portion of the total cost will be accrued each month. The purpose of accruals is to match revenues to costs in a given time period as accurately as possible.

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12
Q

What are allocations (izdvajanje)?

A

Allocations are apportionments of costs to different departments or activities within a company. For instance, overhead costs such as the CEO’s salary are often allocated to the company’s operating units.

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13
Q

Explain the notion of depreciation on an example.

A

Say a company buys some expensive machinery or vehicles that it expects to use for several years. Accountants think about such an event like this: rather than subtract the entire cost from one month’s revenues—perhaps plunging the company or business unit into the red for that month—we should spread the cost out over the equipment’s useful life.

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14
Q

What is the depreciation (amortizacija)?

A

Depreciation is the method accountants use to allocate the cost of equipment and other assets to the total cost of products and services as shown on the income statement. It is based on the same idea as accruals: we want to match as closely as possible the costs of our products and services with what was sold. Most capital expenditures are depreciated (land is an example of one that isn’t). Accountants attempt to spread the cost of the expenditure over the useful life of the item

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15
Q

How is determined how much a company is worth?

A

Publicly traded companies, of course, are valued every day by the stock market. They are worth whatever their stock price is times the number of shares outstanding, a figure known as their market capitalization or just market cap.

Suppose, for example, your company proposes to acquire a closely held manufacturer of industrial valves. It’s a good fit with your business—it’s a “strategic” acquisition—but how much should you pay?

a) Well, you could look at the valve company’s earnings (another word for profits), then go to the public markets and see how the market values similar companies in relation to their earnings. (This is known as the price-to-earnings ratio method.

b) Or you could look at how much cash the valve company generates each year, and figure that you are, in effect, buying that stream of cash. Then you would use some interest rate to determine what that stream of future cash is worth today. (This is the discounted cash flow method.)

c) Alternatively, you could simply look at the company’s assets—its plant, equipment, inventory, and so on, along with intangibles such as its reputation and customer list—and make estimates about what those assets are worth (the asset valuation method).

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16
Q

Why is this book worth reading?

A

It’s written not for would-be accountants but for people in organizations—leaders, managers, employees—who need to understand what is happening in their company from a financial perspective, and who can use that information to work and manage more effectively. In it, you’ll learn how to read the financial statements and how to use the information they contain to do your job better. You’ll learn how to calculate ratios. You’ll learn about return on investment (ROI) and working capital management, two concepts that you can use to improve your decision making and impact on the organization.

17
Q

Name a couple of benefits of financial literacy.

A

1) Increased Ability to Critically Evaluate Your Company

2) Better Understanding of the Bias in the Numbers

3) The Ability to Use Numbers and Financial Tools to Make and Analyze Decisions

18
Q

Explain the term of goodwill.

A

Goodwill comes into play when one company acquires another company. It is the difference between the net assets acquired (that is, the fair market value of the assets less the assumed liabilities) and the amount of money the acquiring company pays for them. For example, if a company’s net assets are valued at $1 million and the acquirer pays $3 million, then goodwill of $2 million goes onto the acquirer’s balance sheet. That $2 million reflects all the value that is not reflected in the acquiree’s tangible assets—for example, its name, reputation, customer lists, and so on.

19
Q

What is the balance sheet?

A

The balance sheet reflects the assets, liabilities, and owners’ equity at a point in time. In other words, it shows, on a specific day, what the company owned, what it owed, and how much it was worth. The balance sheet is called such because it balances—assets always must equal liabilities plus owners’ equity. A financially savvy manager knows that all the financial statements ultimately flow to the balance sheet.

20
Q

What is the difference between cash and profit?

A

So the top line of the income statement, the line from which we subtract expenses to determine profit, is often no more than a promise. Customers have not paid yet, so the revenue number does not reflect real money and neither does the profit line at the bottom. If everything goes well, the company will eventually collect its receivables and will have cash corresponding to that profit. In the meantime, it doesn’t.

21
Q

What is considered cash?

A

Cash as presented on the balance sheet means the money a company has in the bank, plus anything else (like stocks and bonds) that can readily be turned into cash. Really, it is that simple. Later we will discuss measures of cash flow. For now, just know that when companies talk about cash, it really is the cold, hard stuff.

22
Q

What are some potential roadblocks to financial savvy?

A

1) One obstacle might be that you hate math, fear math, and don’t want to do math.

2) A second possible obstacle: the accounting and finance departments hold on tightly to all the information.

3) A third possibility is that your boss doesn’t want you to question the numbers.

4) A fourth possibility: you don’t have time.

23
Q

What is the function of Chief financial officer (CFO)?

A

The CFO is involved in the management and strategy of the organization from a financial perspective. He or she oversees all financial functions; the company controller and treasurer report to the CFO. The CFO is usually part of the executive committee and often sits on the board of directors.

24
Q

What is the function of Treasurer?

A

He or she is responsible for building and maintaining banking relationships, managing cash flow, forecasting, and making equity and capital-structure decisions.

25
Q

What is the function of Controller?

A

His or her job is providing reliable and accurate financial reports. The controller is responsible for general accounting, financial reporting, business analysis, financial planning, asset management, and internal controls