I, Daniel Blake Flashcards
Who directed I, Daniel Blake?
Ken Loach
What type of movie is this?
Social realist
Why did the film generate controversy?
The film addresses several contemporary social and political issues in the UK such as benefits and food banks.
Who did the film receive funding from?
The BFI (British film institute), BBC films and several other international companies.
What award did the film receive?
The palme d’Or at Cannes film festival
What features of the film suggest that it is low budget?
Filmed on location, with lesser known actors and contained no special effects.
Give examples of ‘above the line’ marketing the film uses.
The trailer, tv interviews, original poster and alternative posters
How does the trailer market the film?
Use of quotes from critics, the use of the Palme d’Or logo, BFI and BBC Films logos and the use of Ken Loach.
How do the tv interviews market the film?
Hayley Squires is able to discuss her experience of playing the role of Katie on one of the most popular daytime shows in the UK (reaches a massive audience). Ken Loach is interviewed on channel 4 news discussing his issues with the welfare system and debating with a Tory MP (establishes the film’s left wing ideologies.
How do alternative posters market the film?
The French poster offers the audience a warmer, more tender perspective of the film through the change in the central image. The image places Daniel alongside other character Katie and her two children, in order to focus on the family dynamic rather than just Daniel’s story. The Palme d’Or is also much larger to exaggerate the film’s critical success. These changes may have generated wider appeal.
Which company distributed the film?
Eone
Why did eone launch a campaign with trinity mirror?
To reach a wider audience through print and digital media, to spread the message of the film, to those who can relate and offer free tickets to those who could otherwise not afford it.
Give some examples of below the line marketing the film used.
Publicity stunts, premier based in Newcastle, projections on buildings, clean graffiti on pavements, hashtag and social media page.
How did the I, Daniel Blake Twitter page help to promote the film?
The page is allowed to share their own stories and experiences, which helped to promote the overall message of the film.
What is the general term for the use of marketing strategies like clean graffiti or publicity stunts?
Guerilla marketing
