Hypodermic Syringe Model Flashcards
1
Q
What is the hypodermic syringe model?
A
- Marxists viewpoint: audience are unthinking passive recipients of media content - continent is injected into them and they cannot resist it
- the media fill audiences with in the dominant ideology and the audience then act in according with this
A02: Frankfurt school ( Mx - Marcuse ) argue that mass culture is injected into the minds of the people to diver their attention away from the r/c
