how to calculate engagement and what is it on instagram?

Question 1

Engagement is also a key ranking signal for the Instagram algorithm. A little early love for a post, Story, or Reel can help get it in front of more eyeballs, leading to even more engagement.

engagement is measured by a range of metrics, such as:

Answer 1

Shares

Likes

Saves

Mentions

Use of branded hashtags

Click-throughs

DMs

Accounts engaged

Question 2

How to calculate Instagram engagement

Answer 2

Note: If you’re calculating your account’s total engagement, include information about all your posts (e.g total number of posts published, total number of likes, and so on). If you’re calculating the engagement rate of a specific campaign, only include the details of the posts that were part of the campaign.

Your Instagram engagement rate measures the amount of interaction your content earns relative to your followers or reach.

In other words, it shows the percentage of people who saw your post and engaged with it.

Depending on your social media goals, there are a few different ways to get to that number. You can calculate your Instagram engagement rate by impressions, posts, reach, or followers.

At its core, the engagement rate formula is pretty simple. Divide the total number of likes and comments on a post by your follower count (or post impressions, or reach) and then multiply by 100.

Engagement rate = (Interactions / Audience) x 100