How Markets Work- Theme 1 Flashcards
Define market
Where consumers and producers come into contact with each other to exchange goods and services.
Define utility
The amount of satisfaction obtained from consuming a good or service.
What is rational decision making?
Where consumers allocate their expenditure on goods and services to maximise utility, and producers allocate their resources to maximise profits.
Define demand
The quantity of a good or service purchased at a given price over a given time period.
What does a demand curve show?
Shows the quantity of a good or service that would be bought over a range of different price levels in a given period of time.
Describe movement along a demand curved
There is movement along a demand curve for a good only when there is a change in its price. A fall in price causes an extension in demand, and a rise in price causes a contraction in demand
Define marginal utility
The utility or satisfaction from consuming one extra unit of a good or service.
Define diminishing marginal utility
As successive units of a good are consumed, the utility gained from each extra unit will fall.
Define price elasticity of demand (PED)
The responsiveness of demand for a good or service to a change in price
How to calculate PED
% change in quantity demanded of goods A/ % change in price of good A
If PED is greater than 1 what is it’s elasticity
The good is relatively price elastic, the % change in demand is greater than the % change in price.
If PED is less than 1 what is it’s elasticity
The good is relatively price inelastic, the % change in demand is less than the % change in price.
If PED is equal to 1 what is it’s elasticity
The good has unit elasticity, the % change in demand is the same as % change in price
If PED is equal to 0 what is it’s elasticity
The good is perfectly inelastic, change in price has no effect on the quantity demanded
If PED is infinite what is it’s elasticity
The good is perfectly elastic, a rise in price causes demand to fall to zero
Define total revenue
The price per unit of a good multiplied by the quantity sold
Why might PED be useful to firms?
Important for firms to know the PED of their output when making pricing decisions, because this affects revenue and profitability
What happens to revenue if demand is elastic?
A cut in price increases total consumer spending and hence revenue to the firm. On the other hand, a rise in price causes total consumer spending to fall and so firms lose revenue.
What happens to revenue if demand is inelastic
An increase in price increases total consumer spending and hence revenue to the firm. On the other hand, a fall in price causes a total consumer spending to fall and so firms lose revenue.
What happens once unit price elasticity has been reached
The firm is maximising its total revenue
How does marginal revenue affect demand
Marginal revenue positive= demand is price elastic
Marginal revenue 0= demand is unit elastic
Marginal revenue is negative= demand is inelastic
What are the determinants of price elasticity of demand?
- availability of substitutes. The more narrowly a good is defined, the more substitutes it tends to have and so its demand elastic
- luxury(tend to have elastic demand) and necessity goods (tend to have inelastic demand)
- addictive and habit-forming goods, tend to be price inelastic in demand
- brand image
Define income elasticity of demand (YED)
The responsiveness of demand for a good or service to a change in income
How to calculate YED
% change in demand for a good/ % change in real income
Define a normal good
A good with a positive income elasticity of demand. As income rises, so too does demand for the good
What are luxury goods
A type normal good which has a YED above +1
What is a good with a YED less than 1
Relatively income inelastic