How markets work Flashcards
What are the underlying assumptions of rational economic decision making?
- Consumers aim to maximise utility
- Firms aid to maximise profits
What are the conditions of demand?
- Income
- Price of other goods
- Changes in population
- Changes in fashion
- Changes in legislation
- Advertising
What is diminishing marginal utility?
The value, or utility, attached to consuming the last product bought falls as more units are consumed over a given period of time.
What is the paradox of value?
When the price of necessities are lower than the price of unnecessary goods. (when goods are plentiful, consumers are only prepared to pay a low price as the last one consumed has low marginal utility.)
What is consumer surplus?
The difference between the value to buyers and what they actually pay.
What is the formulae to calculate price elasticity of demand?
% change in price
What is the formulae to calculate income elasticity of demand?
% change in income
What is the formulae to calculate cross elasticity of demand?
% change in price of good B
How price elastic is demand if:
- PED : 1
- PED < 1
- PED > 1
- PED : 1 means unit elasticity (% change in price will lead to an exact and opposite change in quantity demanded)
- PED < 1 means inelastic (% change in price will bring a smaller change in quantity demanded)
- PED > 1 means elastic (% change in price will bring about an even larger % change in quantity demanded)
How income elastic is demand if:
- value is between +1 and -1
- value is greater than +1 and lower than -1
- Value between +1 and -1 is income inelastic
- Value is greater than +1 and lower than -1 is income elastic
What type of food will experience demand falling as incomes increase?
Inferior goods (always has a negative elasticity)
How cross elastic is demand if:
- XED is positive
- XED is negative
- XED is zero
- XED is profit = substitutes
- XED is negative = complements
- XED is zero = unrelated
What are the determinants of price elasticity of demand?
- Availability of substitutes
- Width of market definition (more broad = fewer subs)
- Time (longer time = price elastic)
What are the conditions of supply?
- Cost of production
- Technology
- Prices of other goods
- Government legislation
- producer cartels (band together to limit supply to raise prices)
What is producer surplus?
The difference between the market price which firms receive and the price at which they are prepared to supply