How Markets work Flashcards
Market
Where consumers and producers come into contact with each other to exchange goods and services
Utility
The amount of satisfaction obtained from consuming a good or service
Rational decision Making
Where consumers allocate their expenditure on goods and services to maximise utility and producers allocate their resources to maximise profits
Demand
The quantity of a good or service purchased at given price over a given time period
Demand curve shape
- Slopes downwards from left to right
- As Price falls, Quantity demand increases
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Movement along demand curve
When there is change in price
Fall in price for demand
Extension
Rise in Price for demand
Contraction
Marginal Utility
Downward sloping demand curve can be explained by marginal utility
The utility or satisfaction obtained from consuming one extra unit of a good or service
Diminishing marginal utility
As successive units of a good are conumed, the utility gained from each extra unit will fall
Shifts in Demand Curve
- A fall in the price of complementary goods
- rise in the price of subsitute goods
- Change in fashion/taste
- increased advertising
- increase in real incomes
- decrease in income task
- increase in population
- increase in credit facilities
Price elasticity of demand
PED
The responsiveness of demand for a good or service to a change in its price
Equation for PED
Percentage change in quantiy demanded for Good A / Percentage change in price for Good A
Price elastic
Greater change in demand than change in price
PED > 1
Negative or Positive
Price inelastic
Greater change in price than change in demand
PED < 1
negative or positive
Unit elasticity
PED = 1
Change in demand = Change in Price
Perfectly Inelastic
PED = 0
change in price has no effect on quantity demanded
Perfectly elastic
PED = ∞
A rise in price causes demand to fall to 0
Total revenue
The price per unit of a good multiplied by the quantity sold
Determinants of Price elasticity of demand
- Availability of subsitutes
- Luxury and necessity goods
- Proportion of income spent on good
- Addicitive and habit-forming goods
- Time period
- Brand Image
Income elasticity of demand
The responsiveness of demand for a good or service to a change in real income
Equation of IED
Percentage change in demand for a good / Percentage change in real income
Normal good
A good with a positive IED
As income rises, so does demand for good
Inferior good
A good with a negative IED
As real income rises, demand good falls