How Markets Work Flashcards
In classical/ neoclassical Econ what are decision makers required to be?
In classical and neoclassical economics, decision makers are assumed to be rational.
What does rational decision making mean for consumers and producers?
For consumers it means buying products that maximise utility. Where utility is the satisfaction or benefit derived from consuming a good.
For producers it means maximising their profits.
How is maximum profit achieved for firms?
Maximum profit is achieved through producing as efficiently as possible and making products that consumers both want and can afford.
To make rational decisions what do economic agents require?
- time
- information
- ability to process information
What does rational mean?
Selecting the option which presents the highest utility (benefit)
What is behavioural economics?
A school of economic thought based on evidence and observation to develop assumption of economic decision making. This used an inductive rather than deductive approach.
What does behavioural economics assume individuals to have?
Assumes individuals have bounded rationality, where individuals wish to maximise utility but are unable to do due to a lack of time, information and ability to process information.
What aspects of human behaviour prevent rational decision making?
- habitual behaviour (used to a habit)
- consumer inertia (fear of the unknown)
- people influenced by others behaviour
- consumer weakness at computation (don’t understand data, unable to calculate)
What is demand?
Demand is the quantity of goods and services purchased (consumers are able and willing to buy) at a given price over a given period of time.
Describe the relationship between demand and price level.
As the price level increases demand decreases as less people are able to afford it.
As the price level decreases demand increase as more people are able to afford it.
What causes movement along the demand curve?
Only changes in price causes movement. An increase in price causes a contraction in demand. A decrease in price causes an expansion in demand.
What causes demand curve to shift?
Demand curve will shift with an increase or decrease in the factors of demand.
What factors affect demand?
- the age in structure
- income
- advertising
- population
- changes in prices of related goods
- consumer tastes/ preferences
What are substitute goods?
Two alternative products that could be used for the same purpose. (e.g pencil and pen)
What are complement goods
Complement goods are products that are used together
E.g. notebook and pen
What is revenue and total revenue?
Revenue is the income that a government or company receives
Total revenue = price x quantity
What is the firms role in a market?
Firms in a market supply goods and services
What is supply?
Supply is the quantity of a good/ service that firms are willing to sell at a given price over a given period of time
What happens to supply as the price of a good Changes?
As the price of a good increases quantity supply increases
As the price of a goof decreases quantity supply decreases
What causes movement along the supply curve?
Changes in price causes movement along the curve. Increase in price causes expansion in supply. Decrease in price causes a contraction in supply
What factors affect supply?
- changes in production cost
- improvement in technology/ innovation
- no. of firms
- weather conditions
- prices of related goods changing
- firm speculating price changing (going up)
What markets are mostly affected by the weather?
Agricultural and farms as they depend on crops and there quality/ quantity depends on weather
What is excess demand?
Excess demand is when the quantity of demand is greater than the quantity supplied at the given prices
QD>QS (Below the market equilibrium)
What is excess supply?
Excess supply is when the quantity supplied is greater than quantity demanded
QS>QD (above the market equilibrium)
What is the equilibrium price?
When QD=QS when price has no tendency to change, also known as market clearing price