How Insurance is sold (Chapter 1) Flashcards
Distribution Systems
Ways insurance products are marketed and sold to the public
Career Agency System
Have an office location, and all producers are captive agents and employees of the insurer
Personal Producing General Agency System
Agents work for an independent agency selling policies from several insurance companies. Agents are not employees of the company, they are employees of PPGA
Independent Agency System or American Agency System
Represent a number of insurance companies under separate contractual agreements
Managerial System
Branch offices are established in several locations, and are managed by branch managers who are employed by the company.
Mass Marketing
Direct selling through radio, tv, newspapers, magazines, by mail, and over the internet