How do I get started with Loyalty Analytics?

Question 1

How Analytics for Loyalty helps the loyalty team overcome key challenges?

Answer 1

With 8 dashboards:
1. Program Overview Lite
2. Loyalty Program Performance
3. Promotion Performance
4. Fraud Analytics
5. Loyalty Member Services
6. Loyalty Member Service Team Performance
7. Member Services
8. Member Embedded

Question 2

Who is it for?

Answer 2

1) Loyalty Administrator’s whose role is to increase the number of active members, program revenue, and member satisfaction.
2) Service Manager’s who keeps track of the number of members the team serviced, what manual actions were taken, and so on.
3) Service Agent’s whose role is to support customers and provides them with solutions to problems.

Question 3

Which dashboards are available to a member service agent?

Answer 3

Member Services & Member Embedded Dashboards

Question 4

How is analytics available and what does it include?

Answer 4

The analytics application is built on a loyalty data model that offers insights and intelligence on the loyalty program. The app contains over 60 key metrics, eight dashboards, and five datasets that use the performance and design features of CRM Analytics. A dataset is a collection of relevant source data, specially formatted and optimized for interactive exploration.