Hospitality Marketing Overview

Question 0

What are the Core Marketing Concept?

Answer 0

Needs, wants & demands - Products - Value, Cost & satisfaction - Exchange, transaction & relationship - Market

Question 1

A social and managerial process by which individuals and groups obtain what the need and wants through creating and exchanging products and value with others.

Answer 1

Hospitality marketing

Question 2

A state of felt deprivation in a person

Answer 2

Needs

Question 3

How people satisfy their needs

Answer 3

Wants

Question 4

Human wants that are backed by buying power

Answer 4

Demands

Question 5

Anything that can be offered to a market for attention, acquisition, use or consumption

Answer 5

Products

Question 6

Consumers estimate of the products overall capacity to satisfy their needs

Answer 6

Value

Question 7

Everything one gives up to gain the product (monetary & non monetary)

Answer 7

Cost

Question 8

Meeting customers expectation for that product

Answer 8

Satisfaction

Question 9

Freedom form defect

Answer 9

Quality

Question 10

The act of obtaining a desired object from someone by offering something in return

Answer 10

Exchange

Question 11

Marketing units of measurements, it consist of a trade value between two parties

Answer 11

Transaction

Question 12

Building a relationship with a company’s profitable customers

Answer 12

Relationship

Question 13

What is SEO?

Answer 13

Search Engine Optimization

Question 14

What do customers wants?

Answer 14

• your customer want more than just product or service that is offered
• they want to treat them well
• they want their needs

Question 15

6 basics customer needs

Answer 15

Friendliness
Understanding & empathy
Fairness
Control
Options & alternatives
Information

Question 16

Most basic of all customer needs. It is usually associated with being treated politely and courtesy

Answer 16

Friendliness

Question 17

Putting oneself the customer’s shoes and act to fulfill their needs

Answer 17

Understanding & empathy

Question 18

There should not be bias in the provision of service

Answer 18

Fairness

Question 19

represents the customers’ need to feel they have an impact on the way things turn out.

Answer 19

Control

Question 20

Customers need to feel that other avenues are available to getting what they want accomplished.

Answer 20

Options & alternatives

Question 21

Customers need to be educated and informed about our products and services, and they don’t want us leaving anything out!

Answer 21

Information