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DECA > Hospitality and Tourism Flashcards > Flashcards

Hospitality and Tourism Flashcards

1
Q

Includes the processes used to ensure a product is free of defects and/or meets a desired level of service

A

quality insurance

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2
Q

A written document that includes a market and strategic overview, background information, role of research, objectives, suggested approach and research target, reporting requirements, timing, budget and existing research or other information related to the study.

A

marketing research brief

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3
Q

Also known as distribution, channel management deals with getting goods to consumers.

A

channel management

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4
Q

A formal document that specifies a company’s activities for a determined amount of time

A

marketing plan

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5
Q

Develops from a viral marketing technique used to get consumers talking about a product.

A

buzz marketing

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6
Q

Written questions, used in marketing research, to obtain information from respondents.

A

questionnaire

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7
Q

A package of promotional materials sent to the media to inform them about a product

A

press kit

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8
Q

Technique of offering two or more complementary goods or services together as a package deal. Bundled items are sold at a price attractively lower than the total of their individual selling prices.

A

product bundling

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9
Q

A wrong action that can not be attributed to a lack of knowledge.

A

error

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10
Q

The methods a company uses to market it’s products.

A

sales channel

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11
Q

A public event or activity, used in marketing to promote a business or product.

A

special events

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12
Q

The way a business interacts with its customers in order to obtain new customers while maintaining the current customer base.

A

customer relations

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13
Q

Processes implemented to ensure the safety of workers and customers to a business; including the process for handling on-the-job accidents/injuries.

A

safety procedures

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14
Q

Used in marketing research in which people’s actions are watched and recorded.

A

observations

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15
Q

Evaluating an organization’s financial statements to determine the profitability of the organization, a division within the organization or a specific event or project.

A

financial analysis

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16
Q

The public perception of a business

A

business image

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17
Q

An individual or organization with a product for sale.

A

vendor

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18
Q

The ability to identify, assess and influence one’s own feelings and those of others.

A

emotional intelligence

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19
Q

Procedures established by a business relating to credit, collection, cash allocation and disbursements, accounts payable and invoicing.

A

cash controls

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20
Q

The process of a marketer in identifying the most profitable areas to offer a new product or service.

A

market identification

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21
Q

Communications and promotional efforts aimed at individuals or groups outside of an organization.

A

external business correspondence

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22
Q

An online form of advertising in which a new browser window opens to display an advertisement.

A

pop-up ads

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23
Q

Evaluating an organization’s financial statements to determine the profitability of the organization, a division within the organization or a specific event or project.

A

financial analysis

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24
Q

All marketing activities other than advertising, public relations, and personal selling that are directed at a customer to increase sales.

A

sales promotion

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25
Q

Also known as distribution, channel management deals with getting goods to consumers.

A

channel management

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26
Q

An online form of advertising, in which the advertiser pays every time a potential customer clicks on their advertisement

A

pay-per click ads

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27
Q

Used to describe the quality of a product

A

grades

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28
Q

The stages that a product goes through in its life: Introduction, Growth, Maturity and Decline.

A

product life cycle

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29
Q

A promise that is given to a consumer that a product will meet certain standards.

A

warranties

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30
Q

A statement that outlines the key points of larger document, such as a marketing plan

A

executive summary

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31
Q

Utilizing a current company’s recognizable brand name to introduce a new or upgraded product

A

product extensions

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32
Q

A study into an issue or topic that looks at the effect of one thing or variable on another.

A

casual research

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33
Q

Outlines the conditions of a sale, such as when payment is due or shipping method/cost

A

terms

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34
Q

A small amount of cash kept on hand by a business to cover incidental expenses

A

petty-cash fund

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35
Q

Includes activities directed toward the customer AFTER the customer has made the purchase - it may include a follow-up thank you, survey or other promotional activity to retain the customer.

A

post-sales experience

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36
Q

A strategy that either emphasizes features or image to make a brand occupy a distinct position, relative to competing brands, in the mind of the customer.

A

product positioning

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37
Q

A study into a problem that provides details where a small amount of information exists. It may use a variety of methods such as trial studies, interviews, group discussions, experiments, or other tactics for the purpose of gaining information.

A

exploratory research

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38
Q

Usable information collected as part of a sales report - that could include such data as: sales by day, sales by product category, average items per transaction, etc…

A

sales data

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39
Q

Attempts to explain how wealth is created and distributed in communities, how people allocate their resources and any matter that deals with human wants and their satisfaction.

A

economics

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40
Q

The process and methods that generates, stores, analyzes and distributes information to promote good decision making for a business.

A

market information management

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41
Q

Refers to connections between two or more variables in a market research study; correlational analysis uses statistics to determine if a correlation, or connection, exists

A

correlations

42
Q

Utilizing a video game to promote a product by integrating that product into the video game

A

advergaming

43
Q

Used generally as an example or model to compare or measure the quality or performance of a practice or procedure.

A

standards

44
Q

A qualitative marketing research technique where participants are asked to record activities, opinions, etc…in a journal or diary

A

diaries

45
Q

The value placed on a good or service.

A

pricing

46
Q

Includes activities directed toward the customer AFTER the customer has made the purchase - it may include a follow-up thank you, survey or other promotional activity to retain the customer.

A

post-sales experience

47
Q

The costs or benefits that a particular event, policy change or situation has on the economy

A

economic impact

48
Q

Data that has been previously collected for non-marketing activity and is available for a business’ use.

A

secondary information

49
Q

A form of paid, nonpersonal promotion in which a company promotes an idea, good or service through a variety of media

A

advertising

50
Q

The process of creating, communicating, delivering and exchanging offerings that have value for customers to generate profits for a business.

A

marketing

51
Q

Refers to the path a product takes from producer to the final consumer.

A

channels of distribution

52
Q

A large advertisement - typically in a magazine or newspaper, with large graphics. Also refers to online advertisements that may also include video and audio.

A

display ads

53
Q

Hotel products and services designed to appeal to guests

A

amenity

54
Q

Refers to the number of buyers and sellers within a market.

A

market size

55
Q

Jobs or tasks consisting of one or more elements performed typically in one location.

A

operations

56
Q

Identifying and reducing business expenses in order to increase profits.

A

expense control

57
Q

An announcement made by a business that is sent to the media.

A

press release

58
Q

All of the different products and/or services a company makes or sells.

A

product mix

59
Q

The process of communicating with a particular group who is most likely to become customers. A target market is usually defined by demographic, geographic and psycho graphic characteristics

A

target marketing

60
Q

A document that lists goods purchased, price, terms of sale and total amount due

A

invoice

61
Q

A promotion that involves a brand or product being mentioned or shown in a media outlet - such as television, movies or sporting events

A

product placement

62
Q

A commitment from a company that their product will perform as described.

A

guarantees

63
Q

The function of moving and selling goods from producer to consumer.

A

distribution

64
Q

Customer information gathered by a business - such as name, address, phone and purchase history.

A

customer database

65
Q

A rule, often created by a regulatory agency or government, that can be enforced by law.

A

regulations

66
Q

A statistical study to identify patterns or trends in a marketing situation

A

descriptive research

67
Q

All of the clients of a business.

A

clientele

68
Q

Selling additional goods or services to a customer.

A

suggestion selling

69
Q

Promotional messages designed for cell phones, smart phones, tablets or other handheld devices.

A

mobil marketing

70
Q

The combination of advertising, personal selling, sales promotion and public relations used to accomplish an overall marketing strategy.

A

promotional mix

71
Q

The market planning process typically results in a marketing strategy that can be used to enhance sales for the business producing it.

A

market planning

72
Q

The ability to convey information to another effectively and efficiently

A

communication skills

73
Q

Communication and promotional efforts aimed at individuals or groups within an organization

A

internal business correspondence

74
Q

Creating a unique image or reputation for a product or company through the development of a name, brand mark and promotion.

A

branding

75
Q

Utilizing a video game to promote a product by integrating that product into the video game

A

advergaming

76
Q

An event at which business within the same or similar industries promote their products

A

trade show

77
Q

An advertisement that runs along the top, bottom or sides of a website.

A

banner ads

78
Q

Consists of rules or regulations that protect a business and it’s assets.

A

security policies and procedures

79
Q

Refers to the marketing of a tangible good or a service - including, developing the product, identifying the target market, and determining price, promotion and distribution of the product

A

product marketing

80
Q

The process of creating and changing the information about a company’s catalog of offerings.

A

product/service management

81
Q

Specialized training, formal education or other sources of gaining skills necessary for on-the-job success and/ or advancement

A

professional development

82
Q

Utilizing oral or written recommendation by a satisfied customer to the prospective customers of a good or service to obtain sales

A

Word-Of-Mouth (WOM) Strategy

83
Q

A circumstance that puts a company in a favorable or superior business position

A

competitive advantage

84
Q

Refers to the amount of money coming into and going out of a business.

A

cash flow

85
Q

Choices made about advertising, personal selling, sales promotion and public relations used to communicate, inform and persuade potential and current customers

A

promotion

86
Q

All people who share the same wants and who have the ability to purchase a specific product or service.

A

market

87
Q

A broad term for post-secondary training - including: formal education, webinars, seminars and other training opportunities.

A

continuing education courses

88
Q

Utilized in marketing research when mathematical quantities are used to interpret a set of data, providing a simple summary about the data

A

descriptive statistics

89
Q

Laws that govern businesses and transactions between businesses.

A

business law

90
Q

Advertising that sends a promotional message to a targeted group of prospects and customers rather than a mass audience.

A

direct marketing

91
Q

Information management is the process of collecting and analyzing data that can be used in the strategic decision making process for a business

A

information management

92
Q

The process of gathering information, conducting analysis and presenting findings for a product or service to make marketing decisions.

A

marketing research

93
Q

Travelling for leisure, recreation or pleasure.

A

tourism

94
Q

the projection of future sales.

A

sales forecast

95
Q

Federal and state laws that regulate the sale and credit policies surrounding consumer sales.

A

consumer protection

96
Q

Promotional activities that are designed to create a good image with the public.

A

public relations

97
Q

Consists of software or technology that allows one to develop, distribute and manage social media

A

social platforms

98
Q

Process of improving capabilities of staff through access to education and training opportunities in the workplace, through outside organizations, or observing others perform the job.

A

product development

99
Q

Inaccuracy in data due to the characteristics of the process employed in the creation, collection, manipulation, and presentation of data, or due to faulty sample design

A

BIAS

100
Q

A qualitative marketing research technique in which data is gathered through individual or group conversations.

A

Discussions

101
Q
A

DECA (1 decks)

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