Hospitality and Event Managing Flashcards
sectors of hospitality
-lodging
-food and bevrege
-travel and tourism
-recreation and entertainment
hospitality
generous and friendly treatment of visitors and guests or hospitable treatment
customer service
the assistance an organization offers to its customers before or after they buy or use products or services
guest experience
positive guest experience drives customer satisfaction and fosters customer loyalty
steps in event planning
- goal setting
- budgeting
- venue selection
- scheduling and timelines
- marketing promotion
- risk management and contingency planning
roles in event management
- event coordinator
-vendor
-caterer
-decorator
-security
event types
-corporate
-social
-nonprofit
corporate
-conferences
-meetings
-product launches
social
-weddings
-parties
-reunions
nonprofit
-fundraisers
-charity galas
branding
a strong brand can increase the company’s value by giving it more influence to the industry
advertising
ensures that travellers first discover your business, and then also gain a lasting impression of your brand that convinces them to book their stay with you
promotions
it’s a way to make lasting memories, build loyalty, and grow the business in a tough market
using social media can…
allows you to monitor your brand mentions and customer reviews; you can also respond to feedback, resolve issues, and show your audience that you value their input
reviews and ratings
offer insights, build trust, and drive business growth