Homework flashcards - year 12
benefit of using focus groups
benefit of primary research - increased sales volume
creating and setting up a business is the most important role of an entrepreneur
expanding a business is the most important role of an entrepreneur
creativity is the most important characteristic
income statement
benefit of primary research - increased customer loyalty
drawback of primary research
benefit of secondary research
drawback of secondary research
benefit of quantitative data
drawback of quantitative data
benefit of qualitative data
drawback of collecting qualitative data
market segmentation benefit
market segmentation drawback - multiple products
market segmentation drawback - not spread risk
benefit of effective r&d
product orientation benefit
product orientation drawback
market orientation benefit
market orientation drawback
benefit of prioritising aesthetics/function on the design mix
drawback of prioritising function on the design mix - investment in marketing