hoja 2

Question 1

Strategic customer management requires 3 activities to be carried out

Answer 1

a) Intelligence
b) Interfaces
c) Integration

Question 2

Distribution channels involve two separate activities

Answer 2

Logistics or physical distribution management
Distribution channels

Question 3

Logistics or physical distribution management

Answer 3

● Order processing
● Material handling
● Warehousing
● Inventory contro

Question 4

Distribution channels

Answer 4

● Market
● Channel costs
● Product
● Profit potential

Question 5

Types of distribution

Answer 5

Direct
Selective
Intensive
Exclusive

Question 6

Direct distribution

Answer 6

Companies that sell directly to their customers, usually through a website or physical store.

Question 7

Selective distribution

Answer 7

The supplier commits to sell goods only to selected distributors based on specific criteria.

Question 8

Intensive distribution

Answer 8

Strategy in which a company supplies its products or services to as many points of sale as possible.

Question 9

Exclusive distribution

Answer 9

Company offers one or a few outlets exclusive distribution rights for its products