Hockerts & Wustenhagen (2010)

Question 1

Characteristics of Davids (Age, size, Function)

Answer 1

relatively new
small
Social & enviromental objectives at least as important

Question 2

Goliaths

Answer 2

Old, incumbent
Large
Economic objectives dominating, social & environmental are complementary

Question 3

Disruptive innovation for Davids

Answer 3

Sustainable entrepreneurship

Question 4

David, Incremental

Answer 4

Social bricoleurs

bioneers

Question 5

Goliath Distuptive

Answer 5

Sustainable corporate entrepreneurship

Question 6

Goliaths incremental

Answer 6

Sustainable management systems

CSR * Eco-efficiency

Question 7

Davids and innovation

Answer 7

Not limited in tech and mindset
more innovative
value based approach
SIngle issue focus
little to no attention to growth
niche markets

Question 8

Goliaths and innovation

Answer 8

Slow to react but catch up quickly
follow premium prices
influence environmental standards in their favor
keep standards fixed

Question 9

Name the phases of the maturity model

Answer 9

Introduction
growth
take-off
maturity