Hitaua Arahanga-Doyle Flashcards
Qualitative Research
Looks for meaning in the world around us using non-numeric data.
Characteristics of Qualitative Research
- Quotes or images
- Capturing the original quality of the data
- Non-numeric
-Primarily involves the ‘human experience’
What drives research?
Distinguishing qualitative and quantitative methods (Ontology, Epistemology, Data gathering and analysis). We will compare quantitative research (experimentation) and qualitative research (exploration).
Ontology
Views on human reality
Ontology in quantitative research
Strong realism - there is one ‘true’ reality (independent of perception)
Ontology in qualitative research
Strong relativism - people’s realities differ (relative to perception).
The view that our knowledge of reality is never a simple reflection of the way the world actually is, but it is created and sustained through subjective social processes.
Epistemology
What we know and how we know it
Epistemology in quantitative research
Positivism - knowledge and meaning are waiting to be discovered and are then considered ‘true’ until disproven (through research).
Epistemology in qualitative research
Social constructionism - knowledge and meaning is being generated bu attempts to explain the human world (including research).
Data gathering and analysis in quantitative research
Mostly asking closed questions of large samples to test very specific hypotheses.
Data gathering and analysis in qualitative research
Mostly asking open-ended questions with specific groups of people to explore their experiences.
Five key elements of generating a research question
- State the goal
- define the population sample
- define the setting
- identify the primary topic
- Be precise enough to be feasible
Closed questions
Imply fixed answer choices: e.g Do you want to be a psychologist? (Yes, No, Maybe)
Open-ended questions
Invite expansion: e.g. What does your ideal career look like?
What is a theme
A patterned response or meaning within the data set.
Research interviews
How we communicate verbally. Question phrasing sets up the kind of answers you invite.
Structured research interviews
Closed questions (or scoring answers to open-ended ones). Very fixed topic and fixed order of questions. Very clear roles - like a questionnaire being read. Expansion is allowed only if pre-defined (=branching).
Specific questions –> fixed answers –> numerical data (quantitative). Database
Semi-structured research interviews
Open-ended questions (or probing following closed questions). Very open around a topic and question order can vary. Almost equal roles - like seeking the view of an expert. Expansion is encouraged (on topic).
Open-ended questions –> subjective answers –> verbal data (qualitative). Transcription
Unstructured research interview
Just having a research topic in mind. Ideal for research development and pilot studies.
Focus Groups (the basics)
Applying interview techniques to groups. A focus group is an informal discussion among selected individuals about specific topics.
Focus Group Pros
Pre-existing friends can talk about shared experiences.
Unknown participants can provide a deeper explanation.
A good interviewer steers the balance of talking.
Close to a certain type of natural group interaction.
Focus group Cons
Pre-existing friends can lead to assumptions and tensions.
Unknown participants forming new relationships.
Who dominates the discussion?
Too many people?
Not a natural environment (and talking over each other).
Core ethical principles of psychological research
- Cultural sensitivity
- Informed consent
- Protection from harm
- Confidentiality
Cultural sensitivity
Predominantly a realist ontology - assume there is one true reality independent of perception.
Ethical research challenges ethnocentrism.
Ideally allows participants to identify their ethnicities.
Qualitative researchers are encouraged to reflect on their own ethnicities (reflexivity).
Informed consent
Two components :
Informing - exactly what is involved.
Getting consent - signed consent form, proxy (signing on behalf of someone not ‘competent’), passive consent (not refusing; e.g. child participants).
In qualitative research you might also have to; seek permission to record the interview or focus group, explain how the data will be used = quotes, provide the questions.
Deception and protection from harm
Deception is only used when there are no alternatives.
Never with children
Never in qualitative research.
Deception is important in experimental research where awareness reduces the effect (e.g. prejudice).
Debriefing
To disclose any deception. To offer information about sources of help when relevant.
Confidentiality
Only researchers and participants shave access to data. Removal of identifiers from transcripts (names, places etc.)
What is photo elicitation?
Photo as interview prompts.
Three primary uses of photos within research;
1. Only in the interview
2. In an interview and academic publications
3. Interview, publications and public displays
Three levels of participant involvement in photo elicitation
- Researcher-led = showing pre-selected photos.
- Participant-led = asking participants to take photos (take photos and bring them in themselves).
- Participatory = participants leading the study
Photo elicitation interviews
Involve self-presentation. Taking, presenting, and talking about a photo changes the focus of an interview
Ethics of photo elicitation
- Use in interviews
- Use in publications or exhibitions. Some journals only allow photos without people, others used edited photos (hiding identity).
- Use in public exhibitions or on websites - photovoice.
Media
Indirect communication of information.
Is media elicitation like photo elicitation?
Yes.
Participant interviews about their use or perceptions of media stimuli. Direct analysis of the media stimuli by the research.
Three primary types of media elicitation studies:
- Researcher-led media elicitation
- Participant-led
- Primary media analysis
Researcher-led media elicitation
Media stimuli pre-selected by researchers. Can be real media or mock media.
Participant-led media elicitation
Can be spontaneously mentioned or requested. Media gathered by participants - can be done in real-time.
Primary media analysis
No participants, just media
Mixed methods
Research in which the investigator collects and analyses data integrates the findings, and draws inferences using both qualitative and quantitative approaches or methods in a single study.
Mixed methods four key factors
- Implementation
- Priority
- Integration
- Theoretical perspective