History of style movements Flashcards
When was Art Nouveau popular?
1890-1910
Dominant in the Belle Epoque period
What are the characteristics of the Art Nouveau style?
Curvy
Playful
Full of life
How do we recognize Art Nouveau?
Abundance of Details (conveys a sense of richness).
Floral & Plant life (displayed in non-reaping partners).
Lack of white spaces.
What are the characteristics of the Art Nouveau Typography?
The style of the Art Nouveau Typography is often hand-drawn letters with a distinct custom look.
Headlines are in all caps and often text is in different sizes tightly packed together.
How is the main character posed?
The main character is often in a very dramatic pose to show as much movement as possible.
What are the characteristics of the Art Nouveau colour palette?
Saturated, earthy tones with a mix of both cool & warm colours with the warm being more favoured of the 2.
Lots of tans, gold, browns & natural green tones.
What are the characteristics of the Art Nouveau layouts?
They’re often asymmetric with one side more weighted than the other & with typography balancing out.
What’s the style movement that refers to the Art Nouveau style?
Art Deco’
When was the Bauhaus style popular?
1919-1933
What are the characteristics of Bauhaus?
It unified the arts to create an aesthetically pleasing & practical design.
There’s an industrialized influence on Bauhaus, as it introduces technology & new materials.
What was Bauhaus?
A german school
How does Bauhaus translate in German?
Building House
What was the porpuse of Bauhaus?
To make well-designed products that could easily be mass-produced and accessible to a wide range of people, not just the wealthy.
What kind of impact Bauhaus had?
An impact on the architectural and product design as well as in typography.
Which typography style was influenced by Bauhaus?
Geometric, which is precise but rounded like the Bauhaus style
What was the approach of Bauhaus?
A holistic approach. Bauhaus sees design and the arts as interconnected, with no clear distinctions between different creative disciplines.
What’s the Bauhaus style?
Basic geometric shapes as its main form of inspiration, mixing rounded & rectangular.
Use of grids, golden ratio.
Provides order to a disordered world.
Use of basic theories of colour, layout & hierarchy to achieve a basic balance & flow.
What’s the main tagline of Bauhaus?
Form
Follows
Function
The shape of an object should relate to its intended function or purpose.
Where can we still see the influence of Bauhaus?
Logo design.
When was Art Deco’ popular?
1925-1945
around the period of world war one
What are the characteristics of the Art Deco style?
Curvy & maximalist features.
Dramatic, opulent, detailed & luxurious
Sharp angles, modern-day materials like smooth rounded plastic & glass
What was the main inspiration behind the development of Art Deco design?
Art Deco was inspired by cubism,
pioneered by Picasso, with basic 3D geometric shapes like cones, cylinders & spheres.
What’s the style of Art Deco?
It’s not a specific style, but more of a collection of styles of that era.
What did Art Deco want to convey?
Excitement for the developing technology & industries of its time & the success that followed.
What are some examples of Art Deco?
Empire State Building, Chrysler building
What are the characteristics of Art Deco Typography & Elements ?
Long stretched dramatic letter form with both pointed ins but geometric inspired curves
Underline characters (trattino sotto la O)
More stylized ligatures
Detailed boxes (frames)
Line art & dbl strokes
Monograms & Radio Graphics (radial line effect emulates the sun)
Where can we still see the influence of Art Deco?
Local Design & in many other ways like detailed line art which is popular in logos for coaching, personal development, and hospitality.