History of style movements Flashcards
When was Art Nouveau popular?
1890-1910
Dominant in the Belle Epoque period
What are the characteristics of the Art Nouveau style?
Curvy
Playful
Full of life
How do we recognize Art Nouveau?
Abundance of Details (conveys a sense of richness).
Floral & Plant life (displayed in non-reaping partners).
Lack of white spaces.
What are the characteristics of the Art Nouveau Typography?
The style of the Art Nouveau Typography is often hand-drawn letters with a distinct custom look.
Headlines are in all caps and often text is in different sizes tightly packed together.
How is the main character posed?
The main character is often in a very dramatic pose to show as much movement as possible.
What are the characteristics of the Art Nouveau colour palette?
Saturated, earthy tones with a mix of both cool & warm colours with the warm being more favoured of the 2.
Lots of tans, gold, browns & natural green tones.
What are the characteristics of the Art Nouveau layouts?
They’re often asymmetric with one side more weighted than the other & with typography balancing out.
What’s the style movement that refers to the Art Nouveau style?
Art Deco’
When was the Bauhaus style popular?
1919-1933
What are the characteristics of Bauhaus?
It unified the arts to create an aesthetically pleasing & practical design.
There’s an industrialized influence on Bauhaus, as it introduces technology & new materials.
What was Bauhaus?
A german school
How does Bauhaus translate in German?
Building House
What was the porpuse of Bauhaus?
To make well-designed products that could easily be mass-produced and accessible to a wide range of people, not just the wealthy.
What kind of impact Bauhaus had?
An impact on the architectural and product design as well as in typography.
Which typography style was influenced by Bauhaus?
Geometric, which is precise but rounded like the Bauhaus style
What was the approach of Bauhaus?
A holistic approach. Bauhaus sees design and the arts as interconnected, with no clear distinctions between different creative disciplines.
What’s the Bauhaus style?
Basic geometric shapes as its main form of inspiration, mixing rounded & rectangular.
Use of grids, golden ratio.
Provides order to a disordered world.
Use of basic theories of colour, layout & hierarchy to achieve a basic balance & flow.
What’s the main tagline of Bauhaus?
Form
Follows
Function
The shape of an object should relate to its intended function or purpose.
Where can we still see the influence of Bauhaus?
Logo design.
When was Art Deco’ popular?
1925-1945
around the period of world war one
What are the characteristics of the Art Deco style?
Curvy & maximalist features.
Dramatic, opulent, detailed & luxurious
Sharp angles, modern-day materials like smooth rounded plastic & glass
What was the main inspiration behind the development of Art Deco design?
Art Deco was inspired by cubism,
pioneered by Picasso, with basic 3D geometric shapes like cones, cylinders & spheres.
What’s the style of Art Deco?
It’s not a specific style, but more of a collection of styles of that era.
What did Art Deco want to convey?
Excitement for the developing technology & industries of its time & the success that followed.
What are some examples of Art Deco?
Empire State Building, Chrysler building
What are the characteristics of Art Deco Typography & Elements ?
Long stretched dramatic letter form with both pointed ins but geometric inspired curves
Underline characters (trattino sotto la O)
More stylized ligatures
Detailed boxes (frames)
Line art & dbl strokes
Monograms & Radio Graphics (radial line effect emulates the sun)
Where can we still see the influence of Art Deco?
Local Design & in many other ways like detailed line art which is popular in logos for coaching, personal development, and hospitality.
What are the characteristics of the Art Deco colour palette?
Gold (success, wealth, opulence of the Era)
When was the Swiss International Design/International typography style popular?
1950s
What are the characteristics of the Swiss Design style?
Grid, White Space & Sans-Serif typefaces rule
What’s the style movement that refers to the Swiss Design style?
Bauhaus & can be considered as the evolution of it with its super simple geometric shapes
Why are Grids the mainstay of Swiss Style?
To help logically maintain order
To present information in an easily digestible way
What makes Swiss Design stand out among other styles?
The heavy use of white space between elements.
This ensures the design maintains readability and has a simple direct goal
What’s the role of Typography in Swiss Design?
Typo starts to become the design itself, voiding any details & serif.
How is the typo in Swiss Design aligned?
It’s left aligned with ragged right edges
Which typeface was born during the Swiss Design movement?
HELVETICA
Where was Helvetica used?
NYC subway
Government Institution
Volkswagen (applied it to its advertising to create a wide-open white space)
How is the white space in Swiss Design used?
It’s accentuated & becomes part of a design element on its own
Why was the Golden Ratio important in Swiss Design?
To give structure to the design
What’s the main tagline of Swiss Design?
If you can make it more simple, than do it
What’s the main mantra of Swiss Design?
The process of simplification, like in logos to be effective
What questions help to apply the Swiss Design Style?
- Are there any unnecessary elements or details in your concept?
- Is there a way to combine graphics to have one focal point instead of multiple things?
How does Swiss Design aim to Wow the viewer?
With clarity & simplicity. Straight to the point.
When was Pop Art popular?
1950s-1970s
Where did Pop Art originate?
USA & UK
What are the characteristics of the Pop Art style?
Colourful, bold
What’s the purpose of Pop Art?
To depict everyday things (as the subject matter) in an exciting way to challenge the traditional forms of fine art
What’s a famous example of Pop Art by Andy Warhol?
A simple can of Campbell’s soup
What defines Pop Art?
A random, less clean style that focuses on the subject & less on the grids, precision, and being perfect.
What are common elements used in Pop Art?
Collages
Rough sketch lines
When did Pop Art define the advertising style?
1960s
How did Pop Art define the advertising style?
Colourful design, sometimes with a sarcastic sense of humour.
It brought a down-to-earth mainstream to sell products.
What’s the name of the pattern that originated in the Pop Art period?
HALF-TONE
In which years was there a great renaissance of pop art?
1990s
What’s the main mantra of Pop Art?
Do not let rules limit your style
What’s one of the most known logo designs using Pop Art?
The Rolling Stones’s red lips
How does Pop Art reflect in typography?
Use of a very expressive typo which consists of custom hand-written typography/text characters, rather than following a straight line, which fits together almost like a puzzle piece.
When was the Advertising Boom?
1960s-1990s
Why is the designer Paul Rand considered the father of the Advertising Boom?
He fused the artistic side of design with the more practical business & marketing side of things. He was most known for developing corporate identities.
What’s Paul Rand’s famous tip?
DON’T TRY TO BE ORIGINAL; JUST TRY TO BE GOOD
How has the role of a graphic designer changed during the Ad Boom?
They start helping companies establish visual brands, logos, global advertising campaigns & assisting companies in connecting with their audience visually
What other design movement did we have in the 80s-90s?
Postmodern design
It developed at the end of the ’60s but became popular in Interior Design in the ’70s/’80s.
How can the Postmodern movement be described?
Bright & Experimental.
Let’s break some rules.
Controversial and/but different.
What is Deconstructionism?
A movement within the Postmodern design which gave buildings a fragmented look.
No rectangular shapes & distorted exteriors are used. (Walt Disney Concert Hall)
What was born in the postmodern era?
Abstract Logos were born out of this movement of breaking the grid, but also providing this fluid movement with rounded edges & overlapping elements.
What did we enter in the ’90s?
The Digital Age
1990s-Now
How did The Digital Age affect the design?
User experience design has made the styles evolve in the last decade
What’s at the core of UX design?
It puts the user at the centre of the focus ensuring no roadblocks to accomplishing their goals, wishes and desires.
