History of Franchising Flashcards
1
Q
Franchising as a legal concept first appeared in the
A
Middle Ages
2
Q
Some authors believe that the earliest business format franchise was estab-
lished by
A
Martha Matilda Harper.
3
Q
Harper started her first __________ in Ronchester, New York 1891
A
hairdressing
4
Q
She established her
____________ of hair and skin care, which she expanded to other cities by offering
to typically poor women a “franchise” to operate a Harper Hairdressing Parlor.
A
Harper Method
5
Q
A
6
Q
First Fast Food Franchise
A
A&W Root Beer Syrup
7
Q
A
