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Benefit Cosmetics > History > Flashcards

History Flashcards

1
Q

Current Beauty authorities

A

Maggie & Annie Ford Danielson

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2
Q

When did Maggie and Annie join Benefit?

A

2008

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3
Q

When did Jean and Jane Ford decide to open Benefit?

A

1976

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4
Q

When Jean and Jane ford flipped a coin what were their two options?

A

Heads: Casserole Cafe
Tails: Makeup Shop

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5
Q

What mantra are Jean and Jane Ford guided by?

A

Makeup doesn’t have to be serious to look good

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6
Q

Besides their mantra what else do Jean and Jane Ford believe?

A

Laughter is the best cosmetic

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7
Q

What was Jean and Janes initial business plan?

A

To make $33 to break even

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8
Q

What was Jean and Jane Fords initial makeup shop called?

A

“Face Place”

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9
Q

Where was the “Face Place” located?

A

San Franciscos Mission District

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10
Q

What year did they make Benetint then called “Rose tint”

A

1977

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11
Q

How was Benetint born?

A

An exotic San Francisco dancer wanted nipple stain.

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12
Q

When was the face place renamed Benefit?

A

1990

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13
Q

First benefit counter opens in what year?

A

1990

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14
Q

First benefit counter in a department store was where?

A

Henri Bendel in NYC

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15
Q

When did benefit jump to London?

A

1997

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16
Q

Where did benefit open in London?

A

Harrods

17
Q

What happened at the opening of Benefit at Harrods in London?

A

Jean and Jane were upstaged when Princess Diana made a surprise appearance

18
Q

What year did Louis Vuitton acquire Benefit?

A

1999

19
Q

Who squired Benefit in 1999?

A

Louis Vutton

20
Q

Where is Louis Vuttons headquartered?

A

Paris

21
Q

When did benefit set a Guinness world record?

A

2012

22
Q

What Guinness World Record did Benefit set?

A

“Most eyebrow waxes in eight hours by a team”

23
Q

The Benefesto?

A

We believe in WHISTLING WHILE YOU WORK IT…and faking it ‘til you make it.We believe in FAST & FABULOUS BEAUTY solutions…and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go. We believe if at first you don’t succeed, APPLY MORE LIPSTICK…that SEXY gets you everywhere…and if you can’t be good, BE GORGEOUS.
We believe LAUGHTER IS THE BEST COSMETIC!

24
Q

Who are the founders of Benefit?

A

Jean & Jane Ford

Benefit Cosmetics (1 decks)

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