History Flashcards
Current Beauty authorities
Maggie & Annie Ford Danielson
When did Maggie and Annie join Benefit?
2008
When did Jean and Jane Ford decide to open Benefit?
1976
When Jean and Jane ford flipped a coin what were their two options?
Heads: Casserole Cafe
Tails: Makeup Shop
What mantra are Jean and Jane Ford guided by?
Makeup doesn’t have to be serious to look good
Besides their mantra what else do Jean and Jane Ford believe?
Laughter is the best cosmetic
What was Jean and Janes initial business plan?
To make $33 to break even
What was Jean and Jane Fords initial makeup shop called?
“Face Place”
Where was the “Face Place” located?
San Franciscos Mission District
What year did they make Benetint then called “Rose tint”
1977
How was Benetint born?
An exotic San Francisco dancer wanted nipple stain.
When was the face place renamed Benefit?
1990
First benefit counter opens in what year?
1990
First benefit counter in a department store was where?
Henri Bendel in NYC
When did benefit jump to London?
1997
Where did benefit open in London?
Harrods
What happened at the opening of Benefit at Harrods in London?
Jean and Jane were upstaged when Princess Diana made a surprise appearance
What year did Louis Vuitton acquire Benefit?
1999
Who squired Benefit in 1999?
Louis Vutton
Where is Louis Vuttons headquartered?
Paris
When did benefit set a Guinness world record?
2012
What Guinness World Record did Benefit set?
“Most eyebrow waxes in eight hours by a team”
The Benefesto?
We believe in WHISTLING WHILE YOU WORK IT…and faking it ‘til you make it.We believe in FAST & FABULOUS BEAUTY solutions…and that glamour is GRABBING LIFE BY THE GIGGLES and not letting go. We believe if at first you don’t succeed, APPLY MORE LIPSTICK…that SEXY gets you everywhere…and if you can’t be good, BE GORGEOUS.
We believe LAUGHTER IS THE BEST COSMETIC!
Who are the founders of Benefit?
Jean & Jane Ford
