Hire Purchase, Advertising, Radio Flashcards
1
Q
How did the hire purchase system work in the 1920s?
A
- Initial down payment
- Paid balance in instalments
2
Q
What was the impact of hire purchase schemes on the economy?
A
- Became central
- Drove consumerism
- Demand for consumer products
3
Q
Why did General Motors surpass Ford in sales?
A
- Developed credit facilities
- Allowed consumers to buy their cars easily
4
Q
What types of consumer goods were commonly bought on hire purchase in the 1920s?
A
Cars, radios, telephones, washing machines, pianos, furnitures
5
Q
How did advertising evolve during the 1920s?
A
- Became more sophisticated: glossier, slicker
- Mass persuasion techniques adapted from Wilson’s CPI during the war
- Attracted more buyers and therefore greater demand
6
Q
How did the development of radio affect the reach of advertising?
A
- Reached rural areas
- Able to see and hear adverts more than previously
- Expanded influence
7
Q
How did credit facilities impact radio sales?
A
Millions were able to buy decent radios
8
Q
What cultural impact did radios have in the 1920s?
A
- National audience
- Major sporting events, news, cultural trends
- Growth of marketing and sponsorships (e.g. Coca-Cola)
9
Q
What impact did radios have on class distinctions?
A
- Unified national culture
- Did not remove class distinctions based on birth, wealth and education
