Hierarchy: Design Principles Flashcards

1
Q

Hierarchy

A

In graphic design utilizes several key principles, including size, colour, contrast, alignment, repetition, and brightness, to emphasize certain characteristics of the design.

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2
Q

Size

A

highlighting specific parts of your design by making them larger or smaller than the others.

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3
Q

Scale

A

refers to the relative size of a design element in comparison to another element.

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4
Q

Colour

A

By emphasizing the colour of specific objects, you show that you want the viewer to take note of those items.

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5
Q

Proximity

A

Keeping items close to one another in your design may show that they’re related.

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6
Q

Negative Space

A

Using white space, or blank space, around a particular part of a design element often draws more attention to it.

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7
Q

Repetition

A

Using a similar pattern or object over and over, you increase its importance and draw more attention to it - emphasizing certain design elements.

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8
Q

Alignment

A

The position of an item in your design can help draw attention to it.

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9
Q

Rule of Thirds

A

A composition guideline that places your subject in the left or right third of an image, leaving the other two-thirds more open.

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