heuritsics Flashcards
1
Q
what is a heuristic
A
quick way indivuals create judgements, that can be good like saving your life or bad
2
Q
what is base rate fallacy
A
making judgements based on anecdotal irrational evidence making bias
3
Q
anchoring heuritisc
A
making judgement based on the first bit of information, bidding close to the first price of a phone
4
Q
availibility heuristic
A
forming judgements from prior knowledge or info that is easily accesible
5
Q
representative heuristic
A
categorising people based on apperance/ expectations
6
Q
affect heuristic
A
making judgements based on emotion
