help me Flashcards
Quality Insurance
Includes processes to make sure a product is where it is required or meets desired level for service
Marketing research brief
basically reasearching the market trends
Channel manegment
hwo managinzg a nd how it manges o get its oproducts to customers
Marketing plan
A formal doc saying what the actions the company will take for a certain amount of time
buzz marketing
marketing to a lot of people at once
correlations
how subjects/objects relate to each other
exploretory research
Studying a problem you dont know much of yet
product bundling
combining 2 products together for a lower cost
error
lack of knowledge/mistake made
consumer protection
federal laws and state laws that sorround consumer sales
special events
a public activity used in marketing to promote a certain product
questionarre
a series of quistion asking a customer how their experiance was used in marketing research
saftey procedures
a step a buissness take in maintaining workers and consumers saftey for handling acciedents/injurys
finaicncial anylysis
evaluating a buissness fianicnial statements to determine the profibility
buissness image
perception of buissness from public
Amenity
Hotel products and servicesapealling to guets
emotional intellagance
being able to tell a person feelings
Cash controls
rules and procedures you take to make sure money run smoothley in your store
external buissness corresspondonce
communications and promotional efferts aimed for outside a orginization
hospitality
buissness that serve people when they are away from home
primary information
data gathered for the first time in the buissness like surveys
sales promotion
a way to sell goods but NOT advertising or someone personally selling them
pay per click ads
the website pays the company everytime their ad is clicked
grades
describing the quality of a product
product life cycle
the stages a product will go throgh in its life growth maturity and decline
banner ads
run across top bottom or sides in website like a bannner
product extentions
when a recognized brand interduces new producst like apple did with iphone
casual research
researching how one thing(variable) affects another
terms
the conditiions of a sale
internal buissness correspondence
communicaitonal or promotional effort aimed with the orginization
post sales expericance
expericnes with company AFTER they purchedsed reveiws surveys or other promotional activities
eocnomics
how wealth is created and distributed within communities
Market planning
results in a srategy and enhances sales withing the company
wrrenties
a promise made tot he customer they will replace the product id damged in a certain amount of time
cash controls
procedures established by abuissness how will cash flow in and out of a company regarding credit collection and cash allocation
promotion
choices made abt adevrtising personal selling to inform and persuede certain customers
Prduct marketing
marketing of a physical/tangible product identifying the target market
includes deveoping the product prce and advertising methofd
secndary info
info that is already collected by buissness past info
word of mouth strategy
utilizing a customers good review to other people by moth and more buissness as a result(auntie tells everyone abt roti maker)
servcie marketing
marketing of an intangible product
product positioning
how companies make their products special compared to other competiters
visual merchendaising
ythe asthetic of a store that will make the customer (ALtard state and arie)
Information manegment
collecting data and info that can be used for the well being of the buissness
market identification
the most profitible areas and markets to provide a good or service
product dvelopment
improving a product developing it
branding
a unique perception ab a buissness a logo
press kit
a package of promotinal materirals sent to the media to inform them abt the product
product placement
a brand being placed in a media outlet
regulations
rules and precedures a buissness has
data collection instrument
to gather info surveys and stuff
diares
record info and dat ina journal ore idary
mobil marketing
ads and rpmotial messages desinged for techphone and othe handelf devices
invoice
literall a recipet
vendor
indivusal or orgiization wirh products for sale
advergaming
advertsiing a producyt. being promoted in a video game
trade show
where buissnesss win similar insutrys and ismilar products prresent them (snake discoverey snake reptile shows)
tourism
people vistiting area for elsiure and fun
chabnnels of distribution
producer to final consumer
descriptive statistics
liertarry sats
proffessional development
speacilized rtraining certifictions
