Brainscape's Knowledge GenomeTM

Browse over 1 million classes created by top students, professors, publishers, and experts.


See full index

deca > help me > Flashcards

help me Flashcards

1
Q

Quality Insurance

A

Includes processes to make sure a product is where it is required or meets desired level for service

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Marketing research brief

A

basically reasearching the market trends

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Channel manegment

A

hwo managinzg a nd how it manges o get its oproducts to customers

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

Marketing plan

A

A formal doc saying what the actions the company will take for a certain amount of time

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

buzz marketing

A

marketing to a lot of people at once

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

correlations

A

how subjects/objects relate to each other

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

exploretory research

A

Studying a problem you dont know much of yet

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

product bundling

A

combining 2 products together for a lower cost

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

error

A

lack of knowledge/mistake made

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

consumer protection

A

federal laws and state laws that sorround consumer sales

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

special events

A

a public activity used in marketing to promote a certain product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

questionarre

A

a series of quistion asking a customer how their experiance was used in marketing research

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

saftey procedures

A

a step a buissness take in maintaining workers and consumers saftey for handling acciedents/injurys

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

finaicncial anylysis

A

evaluating a buissness fianicnial statements to determine the profibility

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

buissness image

A

perception of buissness from public

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

Amenity

A

Hotel products and servicesapealling to guets

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

emotional intellagance

A

being able to tell a person feelings

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

Cash controls

A

rules and procedures you take to make sure money run smoothley in your store

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

external buissness corresspondonce

A

communications and promotional efferts aimed for outside a orginization

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

hospitality

A

buissness that serve people when they are away from home

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

primary information

A

data gathered for the first time in the buissness like surveys

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

sales promotion

A

a way to sell goods but NOT advertising or someone personally selling them

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

pay per click ads

A

the website pays the company everytime their ad is clicked

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

grades

A

describing the quality of a product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

product life cycle

A

the stages a product will go throgh in its life growth maturity and decline

26
Q

banner ads

A

run across top bottom or sides in website like a bannner

27
Q

product extentions

A

when a recognized brand interduces new producst like apple did with iphone

28
Q

casual research

A

researching how one thing(variable) affects another

29
Q

terms

A

the conditiions of a sale

30
Q

internal buissness correspondence

A

communicaitonal or promotional effort aimed with the orginization

31
Q

post sales expericance

A

expericnes with company AFTER they purchedsed reveiws surveys or other promotional activities

32
Q

eocnomics

A

how wealth is created and distributed within communities

33
Q

Market planning

A

results in a srategy and enhances sales withing the company

34
Q

wrrenties

A

a promise made tot he customer they will replace the product id damged in a certain amount of time

35
Q

cash controls

A

procedures established by abuissness how will cash flow in and out of a company regarding credit collection and cash allocation

36
Q

promotion

A

choices made abt adevrtising personal selling to inform and persuede certain customers

37
Q

Prduct marketing

A

marketing of a physical/tangible product identifying the target market
includes deveoping the product prce and advertising methofd

38
Q

secndary info

A

info that is already collected by buissness past info

39
Q

word of mouth strategy

A

utilizing a customers good review to other people by moth and more buissness as a result(auntie tells everyone abt roti maker)

40
Q

servcie marketing

A

marketing of an intangible product

41
Q

product positioning

A

how companies make their products special compared to other competiters

42
Q

visual merchendaising

A

ythe asthetic of a store that will make the customer (ALtard state and arie)

43
Q

Information manegment

A

collecting data and info that can be used for the well being of the buissness

44
Q

market identification

A

the most profitible areas and markets to provide a good or service

45
Q

product dvelopment

A

improving a product developing it

46
Q

branding

A

a unique perception ab a buissness a logo

47
Q

press kit

A

a package of promotinal materirals sent to the media to inform them abt the product

48
Q

product placement

A

a brand being placed in a media outlet

49
Q

regulations

A

rules and precedures a buissness has

50
Q

data collection instrument

A

to gather info surveys and stuff

51
Q

diares

A

record info and dat ina journal ore idary

52
Q

mobil marketing

A

ads and rpmotial messages desinged for techphone and othe handelf devices

53
Q

invoice

A

literall a recipet

54
Q

vendor

A

indivusal or orgiization wirh products for sale

55
Q

advergaming

A

advertsiing a producyt. being promoted in a video game

56
Q

trade show

A

where buissnesss win similar insutrys and ismilar products prresent them (snake discoverey snake reptile shows)

57
Q

tourism

A

people vistiting area for elsiure and fun

58
Q

chabnnels of distribution

A

producer to final consumer

59
Q

descriptive statistics

A

liertarry sats

60
Q

proffessional development

A

speacilized rtraining certifictions

61
Q
A

deca (2 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions