Health Promotion Flashcards
What is health promotion?
Health promotion is a form of primary prevention.
What is the Theory of Planned Behaviour?
Attitude towards behaviour (global +/-)
‘Quitting smoking would be good for my health’
Subjective norm (social pressure)
‘Important people in my life want me to quit’
Perceived control (ease or difficulty of performing behaviour)
‘I have the ability to quit smoking’
These three contribute to behavioural intentions which contribute to behaviour
PBC directly contributes to behaviour
What do you know about adolescents and health promotion?
Socialisation: The process by which people learn the norms, rules, and beliefs associated with their family and society.
Adolescents may ignore early training from parents and are therefore vulnerable to poor health behaviours.
Consider school-based interventions - can be used before unhealthy behaviours develop
What are the pros and cons of using mass media communication?
- Reach large number of people
- Achieves modest change but not necessarily LT change
- Helpful for alerting people to risks
- Can change values associated with health practices
Name nine qualities of educational appeals.
- Vivid communications
- Expert communicator
- Strong arguments at beginning and end
- Short, direct messages
- Explicit conclusions
- Avoid VERY extreme messages and avoid eliciting too much fear
- Illness Detection: Emphasize the problems that may occur if it isn’t done
- Health Promotion: Emphasise the benefits to be gained
- Non-receptive audiences need to hear both sides
What are three key points about interventions with at-risk people?
- Early identification may prevent poor health habits that contribute to vulnerability
- Knowledge helps individuals monitor their situation
- We underestimate our vulnerability to risk
How should we frame messages?
- Behaviours with certain outcomes - stress the benefits
- Behaviours with uncertain outcomes - emphasise potential problems (risks).
