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PHME > HEALTH CARE BUSINESS & PMS > Flashcards

HEALTH CARE BUSINESS & PMS Flashcards

1
Q

A type of health insurance plan that usually limits coverage to care from doctors

A

Health Maintenance Organization (HMO)

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2
Q

also called as the “Innovator drugs”

A

Branded drugs

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3
Q

first available in the market as new chemical entities

A

Innovator drugs

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4
Q

medication that has exactly the same active ingredient as the brand name drug and yields the same therapeutic effect

A

Generic drugs

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5
Q

medications that are safe and effective for use by the general public without seeking treatment by a health professional

A

OTC drugs

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6
Q

drug which is only available legally with a doctor’s prescription or consent

A

Ethical drugs

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7
Q

drug that has a trade name and is protected by a patent

A

Proprietary drugs

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8
Q

designed to provide everyone with easy access to high quality health care at affordable cost

A

health-care system

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9
Q

net of healthcare facilities, products and services, professionals, patients and other related groups of individuals

A

health-care system

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10
Q

Care provided to outpatients visiting a healthcare center

A

Ambulatory care

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11
Q

Nursing homes
Addiction treatment
Psychiatric treatment
Rehabilitation services

A

Long-term care

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12
Q

three main components

A

accessibility, high quality, and affordability

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13
Q

facilities and individuals directly involved in treating people in need

A

Primary providers

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14
Q

Ex. immunizations, regular check-ups, woman in delivery

A

Primary providers

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15
Q

organizations or individuals providing resources needed for integrated health care

A

Secondary providers

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16
Q

Ex. insurance companies

A

Secondary providers

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17
Q

trusted to provide the necessary long-term resource planning or the overseeing and controlling facilities, professional products, and services used in the process

A

Planning and regulatory bodies

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18
Q

consumer in general, are those at the receiving end of the health care continuum

A

Patients

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19
Q

have a powerful influence on the level of service or the resources allocated to health care

A

Media and the public

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20
Q

Abundant resources must be made available to the process involved, these includes

A

Financial
Human
Infra-structural
Technological process

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21
Q

an attempt to control the access, delivery, and financing of health care

A

Manage care

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22
Q

intermediary contractor between employers and hospitals and physicians

A

Preferred Provider Organization (PPO)

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23
Q

THE MAIN PURPOSE OF MANAGED CARE HAS BEEN THE CREATION OF:

A

(a) patient focus
(b) informed and compliant patient
(c) Cost–minded, accountable, compliant, informed, and participative health care professionals

24
Q

Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.

A

Pharmaceutical Marketing System

25
Q

Can include giveaway samples, detailed product literature, disease management programs…

A

Pharmaceutical Marketing System

26
Q

Revolves around large, medium and small drug manufacturers and traders.

A

Pharmaceutical Marketing System

27
Q

Needs and wants: high-quality product

A

Satisfying customers

28
Q

After sales services

A

Delighting customers

29
Q

Related or non-related activities

A

Surprising customers

30
Q

3 KEY ELEMENTS OF PMS

A

Satisfying customers

Delighting customers

Surprising customers

31
Q

has the aim of building long-term mutually satisfying relations with key parties-customers, suppliers, and distributors

A

Relationship Marketing

32
Q

consists of the company and its supporting stakeholders with whom it has built mutually profitable business relationships

A

Marketing Network

33
Q

The process of gathering, analyzing and interpreting information about a market.

A

Market Research

34
Q

process of creating a product idea and following through on it until the product is introduced to the market

A

Product Planning

35
Q

method of determining the value a producer will get in the exchange of goods and services

A

Pricing

36
Q

the activity of both selling and delivering products and services from manufacturer to customer

A

Distribution

37
Q

any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue

A

Promotion

38
Q

Describe basic human requirement

A

Needs

39
Q

when needs are directed to specific objects that might satisfy a human being

A

Wants

40
Q

are wants for a specific products backed by an ability to pay

A

Demands

41
Q

Maslow’s hierarchy of needs:

A

PSSES

•Physiological or body needs
•Security and safety needs
•Social needs
•Ego needs
•Self-actualization

42
Q

expression of needs

A

Wants

43
Q

shaped by one’s cultures and individual personality

A

Wants

44
Q

involves obtaining a desired product from someone by offering something in return

A

Exchange

45
Q

a trade of values between two or more parties

A

Marketing Network

46
Q

Consists of all potential customers sharing a particular need and wants.

A

Market

47
Q

Was a physical place where buyers and sellers gathered to exchange goods.

A

Market

48
Q

collection of buyers and sellers who transacts over a particular product or class

A

Market

49
Q

3 TYPES OF PHARMACEUTICAL MARKET

A

1.Traditional
2.Non Traditional
3.DOH or NGOs

50
Q

Traditional Markets

A

❑Drugstores
❑Hospitals
❑Industrial Clinics
❑Medical Clinics
❑Dispensing Physicians

51
Q

Non-Traditional Markets

A

❑Groceries and Supermarkets
❑Trading Stores
❑Sari-Sari Stores

52
Q

DOH/NGOs

A

❑Municipalities
❑Regional Health Office
❑Rural Health Center
❑Barangays
❑Botica sa Bayan

53
Q

any offering that can satisfy a need or want

A

Product

54
Q

could be goods, services, experiences, events, persons, places, properties, organizations, information and ideas

A

Offers

55
Q

Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.

A

Pharmaceutical Marketing System

56
Q

Functions of Marketing

A
  1. Market Research
  2. Product Planning
  3. Pricing
  4. Distribution
  5. Promotions
  6. Customer Service
57
Q

Types of Pharmaceutical Products

A

❑ Ethical Medicines
❑ Non-proprietary Medicines
❑ OTC Medicines

PHME (4 decks)

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