HEALTH CARE BUSINESS & PMS Flashcards
A type of health insurance plan that usually limits coverage to care from doctors
Health Maintenance Organization (HMO)
also called as the “Innovator drugs”
Branded drugs
first available in the market as new chemical entities
Innovator drugs
medication that has exactly the same active ingredient as the brand name drug and yields the same therapeutic effect
Generic drugs
medications that are safe and effective for use by the general public without seeking treatment by a health professional
OTC drugs
drug which is only available legally with a doctor’s prescription or consent
Ethical drugs
drug that has a trade name and is protected by a patent
Proprietary drugs
designed to provide everyone with easy access to high quality health care at affordable cost
health-care system
net of healthcare facilities, products and services, professionals, patients and other related groups of individuals
health-care system
Care provided to outpatients visiting a healthcare center
Ambulatory care
Nursing homes
Addiction treatment
Psychiatric treatment
Rehabilitation services
Long-term care
three main components
accessibility, high quality, and affordability
facilities and individuals directly involved in treating people in need
Primary providers
Ex. immunizations, regular check-ups, woman in delivery
Primary providers
organizations or individuals providing resources needed for integrated health care
Secondary providers
Ex. insurance companies
Secondary providers
trusted to provide the necessary long-term resource planning or the overseeing and controlling facilities, professional products, and services used in the process
Planning and regulatory bodies
consumer in general, are those at the receiving end of the health care continuum
Patients
have a powerful influence on the level of service or the resources allocated to health care
Media and the public
Abundant resources must be made available to the process involved, these includes
Financial
Human
Infra-structural
Technological process
an attempt to control the access, delivery, and financing of health care
Manage care
intermediary contractor between employers and hospitals and physicians
Preferred Provider Organization (PPO)
THE MAIN PURPOSE OF MANAGED CARE HAS BEEN THE CREATION OF:
(a) patient focus
(b) informed and compliant patient
(c) Cost–minded, accountable, compliant, informed, and participative health care professionals
Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.
Pharmaceutical Marketing System
Can include giveaway samples, detailed product literature, disease management programs…
Pharmaceutical Marketing System
Revolves around large, medium and small drug manufacturers and traders.
Pharmaceutical Marketing System
Needs and wants: high-quality product
Satisfying customers
After sales services
Delighting customers
Related or non-related activities
Surprising customers
3 KEY ELEMENTS OF PMS
Satisfying customers
Delighting customers
Surprising customers
has the aim of building long-term mutually satisfying relations with key parties-customers, suppliers, and distributors
Relationship Marketing
consists of the company and its supporting stakeholders with whom it has built mutually profitable business relationships
Marketing Network
The process of gathering, analyzing and interpreting information about a market.
Market Research
process of creating a product idea and following through on it until the product is introduced to the market
Product Planning
method of determining the value a producer will get in the exchange of goods and services
Pricing
the activity of both selling and delivering products and services from manufacturer to customer
Distribution
any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue
Promotion
Describe basic human requirement
Needs
when needs are directed to specific objects that might satisfy a human being
Wants
are wants for a specific products backed by an ability to pay
Demands
Maslow’s hierarchy of needs:
PSSES
•Physiological or body needs
•Security and safety needs
•Social needs
•Ego needs
•Self-actualization
expression of needs
Wants
shaped by one’s cultures and individual personality
Wants
involves obtaining a desired product from someone by offering something in return
Exchange
a trade of values between two or more parties
Marketing Network
Consists of all potential customers sharing a particular need and wants.
Market
Was a physical place where buyers and sellers gathered to exchange goods.
Market
collection of buyers and sellers who transacts over a particular product or class
Market
3 TYPES OF PHARMACEUTICAL MARKET
1.Traditional
2.Non Traditional
3.DOH or NGOs
Traditional Markets
❑Drugstores
❑Hospitals
❑Industrial Clinics
❑Medical Clinics
❑Dispensing Physicians
Non-Traditional Markets
❑Groceries and Supermarkets
❑Trading Stores
❑Sari-Sari Stores
DOH/NGOs
❑Municipalities
❑Regional Health Office
❑Rural Health Center
❑Barangays
❑Botica sa Bayan
any offering that can satisfy a need or want
Product
could be goods, services, experiences, events, persons, places, properties, organizations, information and ideas
Offers
Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.
Pharmaceutical Marketing System
Functions of Marketing
- Market Research
- Product Planning
- Pricing
- Distribution
- Promotions
- Customer Service
Types of Pharmaceutical Products
❑ Ethical Medicines
❑ Non-proprietary Medicines
❑ OTC Medicines
