HEALTH CARE BUSINESS & PMS

Question 1

A type of health insurance plan that usually limits coverage to care from doctors

Answer 1

Health Maintenance Organization (HMO)

Question 2

also called as the “Innovator drugs”

Answer 2

Branded drugs

Question 3

first available in the market as new chemical entities

Answer 3

Innovator drugs

Question 4

medication that has exactly the same active ingredient as the brand name drug and yields the same therapeutic effect

Answer 4

Generic drugs

Question 5

medications that are safe and effective for use by the general public without seeking treatment by a health professional

Answer 5

OTC drugs

Question 6

drug which is only available legally with a doctor’s prescription or consent

Answer 6

Ethical drugs

Question 7

drug that has a trade name and is protected by a patent

Answer 7

Proprietary drugs

Question 8

designed to provide everyone with easy access to high quality health care at affordable cost

Answer 8

health-care system

Question 9

net of healthcare facilities, products and services, professionals, patients and other related groups of individuals

Answer 9

health-care system

Question 10

Care provided to outpatients visiting a healthcare center

Answer 10

Ambulatory care

Question 11

Nursing homes
Addiction treatment
Psychiatric treatment
Rehabilitation services

Answer 11

Long-term care

Question 12

three main components

Answer 12

accessibility, high quality, and affordability

Question 13

facilities and individuals directly involved in treating people in need

Answer 13

Primary providers

Question 14

Ex. immunizations, regular check-ups, woman in delivery

Answer 14

Primary providers

Question 15

organizations or individuals providing resources needed for integrated health care

Answer 15

Secondary providers

Question 16

Ex. insurance companies

Answer 16

Secondary providers

Question 17

trusted to provide the necessary long-term resource planning or the overseeing and controlling facilities, professional products, and services used in the process

Answer 17

Planning and regulatory bodies

Question 18

consumer in general, are those at the receiving end of the health care continuum

Answer 18

Patients

Question 19

have a powerful influence on the level of service or the resources allocated to health care

Answer 19

Media and the public

Question 20

Abundant resources must be made available to the process involved, these includes

Answer 20

Financial
Human
Infra-structural
Technological process

Question 21

an attempt to control the access, delivery, and financing of health care

Answer 21

Manage care

Question 22

intermediary contractor between employers and hospitals and physicians

Answer 22

Preferred Provider Organization (PPO)

Question 23

THE MAIN PURPOSE OF MANAGED CARE HAS BEEN THE CREATION OF:

Answer 23

(a) patient focus
(b) informed and compliant patient
(c) Cost–minded, accountable, compliant, informed, and participative health care professionals

Question 24

Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.

Answer 24

Pharmaceutical Marketing System

Question 25

Can include giveaway samples, detailed product literature, disease management programs...

Answer 25

Pharmaceutical Marketing System

Question 26

Revolves around large, medium and small drug manufacturers and traders.

Answer 26

Pharmaceutical Marketing System

Question 27

Needs and wants: high-quality product

Answer 27

Satisfying customers

Question 28

After sales services

Answer 28

Delighting customers

Question 29

Related or non-related activities

Answer 29

Surprising customers

Question 30

3 KEY ELEMENTS OF PMS

Answer 30

Satisfying customers Delighting customers Surprising customers

Question 31

has the aim of building long-term mutually satisfying relations with key parties-customers, suppliers, and distributors

Answer 31

Relationship Marketing

Question 32

consists of the company and its supporting stakeholders with whom it has built mutually profitable business relationships

Answer 32

Marketing Network

Question 33

The process of gathering, analyzing and interpreting information about a market.

Answer 33

Market Research

Question 34

process of creating a product idea and following through on it until the product is introduced to the market

Answer 34

Product Planning

Question 35

method of determining the value a producer will get in the exchange of goods and services

Answer 35

Pricing

Question 36

the activity of both selling and delivering products and services from manufacturer to customer

Answer 36

Distribution

Question 37

any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue

Answer 37

Promotion

Question 38

Describe basic human requirement

Answer 38

Needs

Question 39

when needs are directed to specific objects that might satisfy a human being

Answer 39

Wants

Question 40

are wants for a specific products backed by an ability to pay

Answer 40

Demands

Question 41

Maslow’s hierarchy of needs:

Answer 41

PSSES •Physiological or body needs •Security and safety needs •Social needs •Ego needs •Self-actualization

Question 42

expression of needs

Answer 42

Wants

Question 43

shaped by one’s cultures and individual personality

Answer 43

Wants

Question 44

involves obtaining a desired product from someone by offering something in return

Answer 44

Exchange

Question 45

a trade of values between two or more parties

Answer 45

Marketing Network

Question 46

Consists of all potential customers sharing a particular need and wants.

Answer 46

Market

Question 47

Was a physical place where buyers and sellers gathered to exchange goods.

Answer 47

Market

Question 48

collection of buyers and sellers who transacts over a particular product or class

Answer 48

Market

Question 49

3 TYPES OF PHARMACEUTICAL MARKET

Answer 49

1.Traditional 2.Non Traditional 3.DOH or NGOs

Question 50

Traditional Markets

Answer 50

❑Drugstores ❑Hospitals ❑Industrial Clinics ❑Medical Clinics ❑Dispensing Physicians

Question 51

Non-Traditional Markets

Answer 51

❑Groceries and Supermarkets ❑Trading Stores ❑Sari-Sari Stores

Question 52

DOH/NGOs

Answer 52

❑Municipalities ❑Regional Health Office ❑Rural Health Center ❑Barangays ❑Botica sa Bayan

Question 53

any offering that can satisfy a need or want

Answer 53

Product

Question 54

could be goods, services, experiences, events, persons, places, properties, organizations, information and ideas

Answer 54

Offers

Question 55

Focused on making physicians as well as the general public aware of new and existing pharmaceutical brands.

Answer 55

Pharmaceutical Marketing System

Question 56

Functions of Marketing

Answer 56

1. Market Research 2. Product Planning 3. Pricing 4. Distribution 5. Promotions 6. Customer Service

Question 57

Types of Pharmaceutical Products

Answer 57

❑ Ethical Medicines ❑ Non-proprietary Medicines ❑ OTC Medicines