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Question 1

What is a consumer?

Answer 1

Someone who buys a product or uses a service

Question 2

What does influence mean?

Answer 2

A way of encouraging consumers to by a product

Question 3

What does organic mean?

Answer 3

Food that is produced without additives or pesticides

Question 4

What does ethical mean?

Answer 4

Concerned about the people and the environment

Question 5

What does service mean?

Answer 5

Something which is used by a consumer such as public transport

Question 6

What does need mean?

Answer 6

Something that is necessary

Question 7

What is a planned purchase

Answer 7

Thinking about a product or service before purchase

Question 8

What does impulse buying mean?

Answer 8

Busting something on a ‘whim’/without planning/research

Question 9

What is a product?

Answer 9

An item which is bought by a consumer such as food or clothes

Question 10

What are the factors that influence what we buy?

Answer 10

• national values
• costs
• the product packaging
• reviews
• advertisement
• size
• brand
• past experiences
• taste

Question 11

What is an example of how culture can influence your choices?

Answer 11

A girl my wear a long prom dress to her school but another girl might wear a decorative sari instead

Question 12

An example of how ethical can influence your choices

Answer 12

If you’re an ethical consumer you are more likely to choose products that are local

Question 13

An example of how economic can influence your choices

Answer 13

You might want the latest computer game, pair of shoes or concert ticket but if you don’t have the money to spend then you can purchase them

Question 14

An example of how physiological can influence your choices

Answer 14

If you have an allergy then you must avoid them foods and have the ones that don’t contain your allergen

Question 15

An example of how social can influence your choices

Answer 15

A friend recommended it to you so you try it

Question 16

Describe 4 ways in which the layout of the store can increase sales

Answer 16

At the entrance-just inside the supermarket there is some clear spaces to let costumers adjust to the atmosphere
-the heating may blow warm air on to costumers, which is psychologically welcoming

Fruit and veg-placed near the front of supermarket because costumers associate fruit and veg with freshness and quality so haveumg them at the front of the store has a positive effect on sales

On the shelves-people tend to look at things on a shelf from left to right, so the more expensive things are positioned on the right
-the cheapest variety is put either on a high shelf or on a low shelf to prevent costumers from seeing it too early

Going down the aisle-as costumers turn their shopping trolleys they have to slow down first so supermarkets display special offers and impulse purchases which are called ‘hot spots’
-aisles are used to group items around a theme to make you buy more than you had on your mind

Bread and milk- the bread and milk are essential purchases so therefore they are at the back so costumers have to go past all the other products that would appeal to them

At the checkout-there are many sweets there to eat that you deserve them after your big shop to tempt you one last time

Question 17

What are the 3 questions ethical consumers are likely to ask before purchasing a food?

Answer 17

1Has the foods been produced with animal friendly methods?
2Are these good approved the the Fairtrade Foundation?
3Is the product from a local supplier?

Question 18

For farming to be called organic it must;

Answer 18

• know how to make responsible decisions as consumers
• not use artificial chemical fertilisers
• restrict the use of pesticides
• respect animal well fare
• know the difference between conventional and organic farming

Question 19

Why do you think the sales of organic food have increased in recent years?

Answer 19

• increased awareness of environmental issues
• public are more aware of food scandals e.g. the horse-meet scandal
• consumers are more informed about organic food e.g. from tv docs.
• public are keen to follow celebrities i.e they see it as fashionable

Question 20

What is the Fairtrade foundation?

Answer 20

A foundation that works to ensure better prices, working conditions and terms of trade for farmers and their workers

Question 21

Write 5 examples of products that carry the Fairtrade logo

Answer 21

1chocolate
2cotton
3coffee
4beauty products
5banana

Question 22

What does food miles mean?

Answer 22

Food miles are the distance the food has travelled from its source to where it is sold