HCS 490 Entire Course New Flashcards
HCS 490 Entire Course NEW
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HCS 490 Entire Course
HCS 490 Week 1 DQ 1
HCS 490 Week 1 DQ 2
HCS 490 Week 1 Individual Health Care Marketing Information Matrix
HCS 490 Week 2 DQ 1
HCS 490 Week 2 DQ 2
HCS 490 Week 2 Learning Team Government Regulatory Agencies and Impact on Consumer Choices Outline
HCS 490 Week 3 DQ 1
HCS 490 Week 3 DQ 2
HCS 490 Week 3 Individual Demographic Paper
HCS 490 Week 4 DQ 1
HCS 490 Week 4 DQ 2
HCS 490 Week 4 DQ 3
HCS 490 Week 4 Individual Communication Paper
HCS 490 Week 5 DQ 1
HCS 490 Week 5 DQ 2
HCS 490 Week 5 DQ 3
HCS 490 Week 5 Learning Team Government Regulatory Agencies and Impact on Consumer Choices Presentation
HCS 490 Week 1 Assignment Shifts in Our Health Care System NEW
HCS 490 Week 2 Assignment Case Study Comparisons NEW
HCS 490 Week 2 Assignment Use of B2B and B2C in Health Care (2 Papers) NEW
HCS 490 Week 2 Assignment Use of B2B and B2C in Health Care Presentation NEW
HCS 490 Week 3 Assignment External Influences on Consumer Choices NEW
HCS 490 Week 4 Assignment Benchmark AssignmentHealth Care Market NEW
HCS 490 Week 5 Assignment Health Care Consumer Presentation (Diabetes Program) NEW
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HCS 490 Week 1 Assignment Shifts in Our Health Care System NEW
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HCS 490 Week 1 Assignment Shifts in Our Health Care System NEW
Our health care system changes frequently. In this assignment you will review our current health care system and how it has evolved in the past three to five years. This will give you the necessary background knowledge to complete this assignment and other assignments in this course.
Research different events or shifts in our health care system within the past three to five years.
Select a current event or shift in the health care system from your research that has occurred within the past three to five years. This resource could be from a newspaper, magazine, or journal from the University Library or similar source.
Write a 350- to 700-word reflection that details the changing landscape of our health care system based on your research and selected current event or shift.
Explain the current event or shift you selected.
Describe the impact of this current event or shift on the health care system on health care consumers.
Remember, you, your friends, and family are health care consumers.
As you think about the impact to consumers, consider the impact experienced when there was a shift from acute care to wellness and prevention and the shift in accountability.
Explain your personal perception of the current event or shift you have selected.
Remember, it is not appropriate to share personal medical information and background.
Cite 1 peer-reviewed, scholarly, or similar reference.
Format your assignment according to APA guidelines.
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HCS 490 Week 2 Assignment Case Study Comparisons NEW
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HCS 490 Week 2 Assignment Case Study Comparisons NEW
Changes in health care reform will allow most individuals access to health insurance. As a consumer, it is important to be able to understand and compare health care coverage options. Consider consumers and why it is important to understand consumer needs and how marketing and communication is tailored to meet the needs of consumer groups.
Complete the Case Study Comparisons worksheet.
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HCS 490 Week 2 Assignment Use of B2B and B2C in Health Care (2 Papers) NEW
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HCS 490 Week 2 Assignment Use of B2B and B2C in Health Care (2 Papers) NEW
The intent of this team learning assignment is to facilitate a collaborative discussion centered on the research each team member will complete. In the health care industry, work is not divided among a team; instead, a team works together to complete the task at hand. In your discussion, you will describe the use of Business 2 Business (B2B) and Business 2 Consumer (B2C) in health care.
Note: A great way to start this discussion is to post the prompt provided below in the discussion area of the assignment. Team members can then post information they find as well as the citation as they see fit.
Discussion prompt: Describe the use of B2B and B2C in health care.
To receive credit for your discussion, you will be responsible for the following:
As an individual, research the following and be able to contribute to a substantial discussion with your peers regarding the discussion prompt in your team learning area.
B2B
B2C
How B2B and B2C are used in health care
As a team, host a substantial discussion on the topic in your team learning area. For the discussion to be considered substantial, the following must be included:
All team members will provide details from their research.
All team members will provide at least 1 peer-reviewed, scholarly, or similar reference from their research. Cite your sources according to APA guidelines.
As a team, create a list of 5 key points that summarize your team’s discussion and understanding of the topic.
Select a team leader to submit the 5 key points that summarize your discussion.
Click the Assignment Files tab to submit your assignment.
Note: Your faculty member will grade your substantial discussion in the team learning area as well as the 5 key points submitted
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HCS 490 Week 3 Assignment External Influences on Consumer Choices NEW
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HCS 490 Week 3 Assignment External Influences on Consumer Choices NEW
Health care consumers receive various communications about different health care options. It is important to understand consumer demographics to be able to determine the impact (positive or negative) media, social networks, branding, marketing, and communication play in health care consumer choices.
Complete the External Influences on Consumer Choices worksheet.
Cite 2 peer-reviewed, scholarly, or similar references.
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HCS 490 Week 4 Assignment Benchmark AssignmentHealth Care Market NEW
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HCS 490 Week 4 Assignment Benchmark AssignmentHealth Care Market NEW
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer behaviors of selecting health care resources.
Select 1 of the following in your community or surrounding area:
One walk-in clinic, such as an urgent care facility
One retail clinic in your local grocery store or retail pharmacy
No-appointment physician’s office
Research the market of this facility. Consider the following as you complete your research:
Demographics of the consumers who use the facility selected
The location of the facility selected
The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected by addressing the following:
Describe the facility selected, including its location.
Analyze the demographics of the consumers who use the facility selected.
Include the cultural and generational demographics in your analysis.
Analyze the marketing approach used for the facility.
Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
Consider whether marketing techniques can be the same when marketing to different demographics.
Format your assignment according to APA guidelines.
Cite at least 1 reputable reference.
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HCS 490 Week 5 Assignment Health Care Consumer Presentation (Diabetes Program) NEW
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HCS 490 Week 5 Assignment Health Care Consumer Presentation (Diabetes Program) NEW
Imagine you and your team have been asked to give a presentation at a health care expo about consumers and their health care choices. To accomplish this presentation, your team has decided to select a health care company or product to use as an example during your presentation.
Choose 1 of the following companies or products to use in your presentation:
Health spa launching a new weight loss treatment
Insurance company launching a new medical product for the exchange
Hospital system launching a new diabetes program
Medical device manufacturer launching a new metal alloy prosthesis
Select your own company and product with approval from your instructor
Create a 12- to 15-slide presentation with speaker notes that includes the following:
Section 1: General Company or Product Information
Describe the health care company or product.
Describe the value of the services offered by your health care company or product.
Section 2: Consumer Information
Analyze how consumers share health information through the company or the product.
Analyze the implications of communication methods used when sharing health information.
Consider communication from physicians, pharmacies, and consumers when information is shared.
Section 3: Impact of Outside Agencies
Analyze the impact government agencies have on services companies offer or products that are available to the health care consumer.
Section 4: Impact of Regulations
Analyze the effect of health care reform on the health care consumer who uses the selected company or product.
Section 5: Anticipating the Changing Market
Explain how consumers’ options for health care are changing.
Consider if it will have an impact on the use of the company or product selected.
Explain how you will ensure the selected health care company or product will be relevant and engaging to the consumer over time.
Discuss how advances in technology and medicine may influence the use of the company or product over time.
Cite 3 peer-reviewed, scholarly, or similar references.
Format your assignment according to APA guidelines, including a title and references slide and speaker notes.
Click the Assignment Files tab to submit your assignment.
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