HAT1053-Audrey Flashcards
People within the organization who either require support and service or provide information, products and services to service providers: Peers, coworkers, bosses, subordinates and other areas of the organization.
Internal customers.
People outside the organization who purchase or lease products and services: Vendors, suppliers, people on the telephone and others not from that organization.
External Customers.
The ability of knowledgable, capable, and enthusiastic employees to deliver products and services to internal and external customers in a manner that satisfies identified and unidentified needs, resulting in a positive word-of-mouth publicity and returning business.
Defining customer service.
An environment made up of and influenced by various elements of an organization; ie: Delivery systems, human resources, service, products and organizational culture.
Customer Service Environment
Understanding and influencing customer behaviour throughout ongoing communication strategies in an effort to acquire, retain, and satisfy the customer.
Customer Relationship Management
Company that spends energy and effort by satisfying internal and external customers by first identifying needs, establishing policies, procedures and management, and reward systems to support excellent service delivery.
Customer Focused Organization
Deliverables, delivery system, service, organizational culture, human resources.
Five elements required for a customer focused environment