Harman / Aha Radio Flashcards
Teach me words / idea for Harman and my digital media profession.
What is the basic definition of Aha Radio?
Aha is a cloud-based platform for a seamless delivery of infotainment content within vehicles, mobile & in-home devices.
What major auto manufacturers have we announced partnerships with?
Acura, Chrysler, Honda, Ford, Subaru, Porsche, Mazda, Hyundai, Renault, Toyota
What accessory / aftermarket partners do we work with?
Alpine / Kenwood /Pioneer and Belkin
What are 3-5 other brands that Harman owns?
AKG harman/karon Infinity JBL Lexicon Mark Levinson
What are some key partners we work with now? Name 10 of them.
NPR, CBS News, Emmis, Univision, CBS Radio Network, Fox News, Facebook, twitter.
Where are we internationally?
70+ countries. Europe, Japan, Latin America, Canada, etc.
ALSO: Moving into 1. India 2. China 3. Brazil 4. Russia 5. Japan 6. Germany 7. Korea
Who is the Licencee?
US
Who is the Licencor?
THEM
What does NHTSA stand for?
National Highway Traffic Safety Administration
What’s HU stand for?
Head Unit
What’s MAU stand for?
Monthly Active Users
What’s DAU stand for?
Daily Active Users
What’s OTA stand for?
Over the Air
What’s SNS stand for?
Social Networking Service (such as Facebook, LinkedIn)
What’s DSP’s stand for?
“Demand Side Platforms,” also known as “DSPs” – the largest include Google’s AdX, AppNexus, and Turn.
What’s eCPM stand for?
effective cost per thousand impressions. It is calculated by dividing total earnings by total number of impressions in thousands.
What’s Geo-fencing mean?
a virtual perimeter for a real-world geographic area.
What’s HMI stand for?
Human Machine Interface
What’s GPS stand for?
Global Positioning System
What’s EU stand for?
European Union
What’s KPI stand for?
Key Performance Indicator – Simply a metric that is tied to a target. Usually shown as a relationship of actual vs. Target, they help you know instantly if you are on or off target.
What’s TLH?
Total Listening Hours
What’s ATH?
Aggregate Tuning Hours
What’s the definition of Supply Side?
Most people working with digital information are on the “supply side.” You know, the beginning of the digital information lifecycle where you create and “supply” great stuff like photos, music, TPS reports and the like. In fact, most people are on the supply side.
Publishers use Supply Side Platforms for three primary purposes – first, to bring unsold inventory to many ad exchange markets at once, second, manage the complexity of ad network relationships, and third, provide a suite of tools and reports on both sets of demand.
What is AQH?
an abbreviation for Average Quarter-Hour Persons (AQH Persons), defined by Arbitron as the average number of persons listening to a particular station for at least five minutes during a 15-minute period.
Share is the percentage of those listening to radio in an Arbitron “market” (typically a metropolitan area) who are listening to a particular radio station.
What is Griffin?
FM Tuner technology that attaches to mobile phone.
What is TSL?
(Time Spent Listening) to measure listenership in a market. While AQH measures the average number of listeners to the station, TSL tracks the length of time listeners are tuned continuously to the station.
What is DMCA?
In October 1998, the US congress passed The Digital Millennium Copyright Act. Performance royalties are to be paid for satellite radio and Internet radio broadcasts in addition to publishing royalties.
What does sound exchange do?
an advocate for the highest possible royalty rates for non-interactive digital music streaming services (services like Pandora, Slacker, SomaFM, etc.) and then SoundExchange administers the collection and distribution of those royalties.
What are Performance Royalties?
“Performance” in the music industry can include any of the following
a performance of a song or composition – live, recorded or broadcast
a live performance by any musician
a performance by any musician through a recording on physical media
performance through the playing of recorded music
music performed through the web (digital transmissions)
The top three performing rights organizations are ASCAP, BMI & SESAC.
What is GROSS?
Gross estimate is the the estimate of the cost before taking into account overhead, payroll, taxation, and interest payments.
What is NET?
The net price is the price after all discounts and rebates are subtracted from the list price. Most sales taxes are based on the net price.
What is Harman’s Fiscal Year?
HARMAN is July 1st - June 1st
Most companies: In the US it is October 1 of the previous calendar year and ends on September 30 of the year with which it is numbered.
1st Quarter: October 1, 2011 – December 31, 2011
2nd Quarter: January 1, 2012 – March 31, 2012
3rd Quarter: April 1, 2012 – June 30, 2012
4th Quarter: July 1, 2012 – September 30, 2012
What does EBITDA stand for?
Earnings before interest, taxes, depreciation and amortization (EBIT is just Earnings before interest, taxes)
What does PPC stand for?
Pay Per Click
What is Toby’s last name?
Trevarthen