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Happiness Marketing > Happiness Marketing > Flashcards

Happiness Marketing Flashcards

1
Q

A mutually beneficial relationship between marketers, customers and anyone affected by the marketing effort is known as?

A

Positive Marketing

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2
Q 
There is a science behind many aspects of business. Which of the following is not included?
A) Psychology of buying
B) Direct marketing
C) Consumer behavior
D) Consumer acquisition metrics
E) All of the above are included
A

Answer: C - Consumer behavior

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3
Q 
Which of the following is NOT a key step in the customer journey mapping?
A) Allies and aspirations
B) Assumption formulation
C) External Investigation
D) Narrative visualization
E) External research
A

Answer: C - External investigation –> The correct step is internal investigation

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4
Q

True or false, utilitarian is the need for excitement, self confidence and fantasy?

A

Answer: False - Utilitarian is the need for tangible attributes for a product (such as miles per gallon in a car)

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5
Q

Having to choose between doing homework or housework is what type of motivational conflict?

A

Avoidance - Avoidance

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6
Q

Which is the following is NOT a component of happiness?
A) Pleasure
B) Connection
C) Meaning
D) All of the above are components of happiness
E) None of the above are components of happiness

A

Answer: B - Connection –> the true answer is Engagement

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7
Q 
This is the formula for happiness: H=S+C+V. Where H= Happiness, S = Your set range, C = circumstances in your life and V = variables not in your control. Which of the following components is incorrect?
A) H
B) S
C) C
D) V
A

Answer: V - variables not in your control. The true component is V = factors under your voluntary control

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8
Q

PERMA is a theoretical model of happiness. Which of the following is the true definition of PERMA?
A) Positive Emotions, Engagement, Positive Relationships, Meaning, Accomplishments
B) Positive Emotions, Engagement, Positive Relationships, Meaning, Achievement
C) Positive Emotions, Encouragement, Positive Relationships, Meaning, Accomplishments
D) Positive Emotions, Engagement, Positive Relationships, Mindfulness, Accomplishments

A

Answer: A - Positive Emotions, Engagement, Positive Relationships, Meaning, Accomplishments

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9
Q

True or false, the National Well-Being Index is one of the ways to measure individual happiness?

A

Answer: False

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10
Q

True or false, the use of the fMRI’s and EEG’s are ways to measure individual happiness?

A

Answer: True

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11
Q

If Apple has a NPS of 72, what does this mean for the company?
A) Only 72% of their consumers would buy again
B) That they have high customer loyalty
C) 72% of consumers would recommend it to their friends
D) 28% of people don’t like Apple products

A

Answer: B - The NPS is a metric for assessing customer loyalty for a company’s brand, products or services.

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12
Q 
What is the range that the NPS uses?
A) 0 to 100
B) 1 to 100
C) -100 to 100
D) -100 to 0
A

Answer: C - -100 to 100

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13
Q 
Which of the following is a challenge when measuring happiness?
A) Happiness is a static state
B) Happiness is objective
C) Happiness is subjective
D) Happiness is a complex construct
E) A & B
F) B & C
G) C & D
A

Answer: G - C & D

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14
Q

What is the effect that adaptation has on happiness?
A) positive effect –> protects us from being overwhelmed
B) negative effect –> makes us sensitive to changes in our environment
C) neutral effect –> adaption has no effect on our happiness
D) both –> adaptation has positive and negative effects on our happiness

A

Answer: D - both –> adaptation has positive and negative effects on our happiness

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15
Q 
Which of the following is not one of the six virtues?
A) Wisdom
B) Humanity
C) Communication
D) Justice
E) Transcendence
F) Temperance
A

Answer: C –> Should be courage

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16
Q 
Positive traits that protect us from; prudence, self-regulation and modesty is which is the following character strengths?
A) Wisdom
B) Justice
C) Temperance
D) Transcendence
A

Answer: C - Temperance

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17
Q

Which of the following is not an example of Humanity - which is positive traits that manifest in caring relationships with others?
A) Love
B) Gratitude
C) Kindness
D) Social Intelligence
E) All of the above are examples of Humanity

A

Answer: B - Gratitude is an example of transcendence

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18
Q

True of false, transcendence allows individuals to forge connections to the larger group/community and thereby provides meaning to their lives.

A

Answer: False - transcendence allows individuals to forge connections to the large “universe” and thereby provides meaning to their lives

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19
Q 
Which of the following are tools that VIA uses to measure character strengths?
A) VIA inventory of strengths
B) VIA structured interview
C) VIA short version
D) All of the above
A

Answer: D - All of the above

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20
Q

In the digital marketing age, a brand needs to be dynamic and versatile in what messages they deliver and how, BUT they should also;
A) remain consistent with brand character and code
B) deliver messages with different brand characters to remain versatile
C) remain consistent with code but have different dynamic brand messages
D) remain consistent with brand characters but use different codes

A

Answer: A - remain consistent with brand character and code

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21
Q 
"You make things happen" is what type of control?
A) Locus of control
B) External control
C) Internal control
D) Personal control
A

Answer: C - Internal control

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22
Q

True or false, the extent that people believe they can control events that affect them is what is known as locus of control?

A

True

23
Q 
Learned Helplessness is a factor of what?
A) External control
B) Internal control
C) Fate
D) Stressful situations
A

Answer: A - External control

24
Q 
When a persons perceived personal control is higher then;
A) Happiness decreases
B) Happiness increases
C) Happiness does not change
D) Happiness is not linked to control
A

Answer: B - Happiness increases

25
Q 
The Doritos campaign that enabled consumers to chose which one of their ads should be played during the Superbowl was an example of:
A) increasing customer satisfaction
B) increasing perceived personal control
C) increasing sales of Doritos product
D) increasing brand awareness
A

Answer: B - increasing perceived personal control

26
Q 
The "Marshmallow experiment" was an example of which type of self-control?
A) Vice vs. virtue
B) Yes or No to actions
C) Delayed gratification
D) None of the above
A

Answer: C - Delayed gratification

27
Q 
\_\_\_\_\_\_\_\_\_\_\_\_ is a "muscle" that needs to be exercised.
A) Willpower
B) Self-control
C) Biceps 
D) Ego depletion
A

Answer: A - Willpower

28
Q 
What is automatic and is not effected by ego depletion?
A) Willpower
B) Habit
C) Obsessions
D) Routines
A

Answer: B - Habit

29
Q

The 20-second rule entails a person to;
A) increase the activation energy one needs to do a positive habit and decrease the activation energy to do a negative habit
B) spend 20 seconds doing something you enjoy to form a new habit
C) spend 20 seconds doing something you don’t enjoy to break a bad habit
D) decrease the activation energy one needs to do a positive habit and increase the activation energy to do a negative habit

A

Answer: D - decrease the activation energy one needs to do a positive habit and increase the activation energy to do a negative habit

30
Q 
What type of marketing talks at the client.
A) Content marketing
B) Direct marketing
C) Traditional marketing
D) All types of marketing
A

Answer: C - Traditional marketing

31
Q

Which of the following is one of the immutable laws of storytelling?
A) Stories are about things and situations
B) Stories don’t show, they tell
C) Stories can have more than one meaning
D) Stories don’t need to be fixed in time and space, they can take place whenever
E) None of these are correct

A

Answer: E - None of these are correct

32
Q 
Great business stories need to be;
A) Memorable
B) Persuasive
C) Surprising
D) Engaging
E) All of the above
F) Only A & D
A

Answer: E - All of the above

33
Q

STEPPS is an acronym for:
A) Social Currency, Triggers, Engagement, Public, Positive Value, Situations
B) Social Currency, Triggers, Emotions, Persuasive, Practical Value, Stories
C) Social Currency, Triggers, Engagement, Public, Patience, Situations
D) Social Currency, Triggers, Emotions, Public, Practical Value, Stories

A

Answer: D - Social Currency, Triggers, Emotions, Public, Practical Value, Stories

34
Q 
"Top of the mind means tip of the tongue" refers to which STEPPS principal?
A) Social currency
B) Triggers
C) Public
D) Stories
A

Answer: B - Triggers

35
Q 
Making people feel like insiders is an aspect of which STEPPS principal?
A) Social currency
B) Public
C) Triggers
D) Practical value
A

Answer: A - Social currency

36
Q

Practical Value is:
A) Considering the context and growing your habitat so that people are caused to think about your product/idea
B) Design products and initiatives that advertise themselves
C) Narratives that people want to communicate that carries your idea
D) Highlighting incredible value and package knowledge and expertise so that people can easily pass it on

A

Answer: D - Highlighting incredible value and package knowledge and expertise so that people can easily pass

37
Q

True of false, happy employees have 51% higher productivity, 37% higher sales, and 3X the creativity.

A

False –> only 31% high productivity

38
Q 
Jane has been often heard saying things such as "I love my work" and "my work makes the world a better place". What is this an example of?
A) Careers
B) Callings
C) Jobs at non-profits
D) Jobs that help people
A

Answer: B - Callings (Fulfillment from work itself)

39
Q 
How can companies make employees happy?
A) Salary
B) Comprehensive benefit mix
C) Physical environment
D) Career opportunities 
E) All of the above
A

Answer: E - All

40
Q 
Charitable giving falls under which aspect of drive in the market to promote customer happiness?
A)	Autonomy
B)	People
C)	Impact
D)	Higher purpose
A

Answer: D - Higher purpose

41
Q

What is the difference between drives at work and drives in the market?
A) drives in the market is meant to promote consumption
B) drives at work is a tactic used to make employees work harder
C) drives at work and in the market focuses on happiness
D) drives at work and in the market focuses on productivity

A

Answer: C - drives at work focuses on employee happiness and drives in the market focuses on consumer happiness

42
Q

Which of the following is not one of the drives at work to promote employee happiness?
A) Allowing employees to make their own decisions
B) Cultivating meaningful relationships among employees
C) Allow employees to have a measurable impact within the organization
D) Emphasizing the professional aspect of a companies relationship with their employees

A

Answer: D - companies should emphasize the social aspect of their relationships with employees

43
Q

True or false, happy customers talk to more people about their positive experiences than unhappy customers talk about their negative experiences.

A

Answer: False - unhappy customers talk to the most people about their negative experiences.

44
Q 
\_\_\_\_\_\_\_\_\_\_\_\_\_\_\_ is the practice of obtaining needed services, ideas or content by soliciting contributions from a larger group of people and especially from an online community.
A)	Crowdfunding
B)	Crowdsourcing
C)	Crowdhiring
D)	Use of traditional employees
A

Answer: B - crowdsourcing

45
Q

Which of the following is NOT a benefit from crowdsourcing?
A) Connects businesses to their audiences and consumers
B) Depends entirely on the freelancing community
C) Keeps overhead and administration costs at a minimum
D) Can provide opportunities for well known innovators, designers and thinkers to prosper in the marketplace

A

Answer: D - Can provide opportunities for UNKNOWN innovators, designers and thinkers to become leaders in the marketplace

46
Q

Which of the following is a downside from crowdsourcing?
A) There is little guarantee that the resulting end product will be of sufficient efficacy or quality
B) Allows amateurs to compete in the market but closes out trained professionals
C) Little or not pay for participants
D) All of the above

A

Answer: D

47
Q

True or false, crowdfunding uses large amounts of money from few people to fund something.

A

Answer: False - crowdfunding uses small amounts of money from many people to fund something.

48
Q 
Which of the following is NOT a type of crowdfunding?
A)	Donation – based
B)	Equity – based
C)	Advantage – based
D)	Lending – based
A

Answer: C –> Should be reward - based

49
Q 
Funders provide money in exchange for compensations based on much they give, is which type of crowdfunding?
A)	Donation – based
B)	Reward – based
C)	Equity – based
D)	Lending – based
A

Answer: B - Reward based

50
Q 
Markets and economies focusing on buyers as a scarce commodity and consumers intent to buy drives the production of goods to meet their specific needs is a definition to what type of economy?
A)	Market economy
B)	Traditional economy
C)	Intention economy 
D)	Command economy
A

Answer: C - Intention economy

51
Q

True or false, altruism is the belief in or practice of disinterested and selfless concern for the well-being of others

A

Answer: True

52
Q 
What type of certificate is given to businesses that meet the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose?
A)	D-Corporate certification
B)	A-Corporate certification
C)	B-Corporate certification
D)	C-Corporate certification
A

Answer: C - B-corporate certificate

53
Q 
The condition of consciousness or sensation induced by the enjoyment or anticipation of what is felt or viewed as good/desirable is the definition for which component of happiness?
A) Pleasure
B) Engagement
C) Meaning
D) Happiness
A

Answer: A - Pleasure

Happiness Marketing (1 decks)

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