Handout 5 Flashcards

1
Q

refers to activities a company undertakes to promote the buying or selling of a product or service. It includes advertising, selling, and delivering products to consumers or other businesses. It involves all the actions a company undertakes to draw in customers and maintain
relationships with them

A

Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

should fit the task consumers want, it should work, and it should be what the consumers are expecting to get. (The good or service that the customer buys) .

A

Product

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

The product should be available from where the target consumer finds it easiest to shop. This may be High Street, Mail Order, or the more current option via e-commerce or an online shop. (How the product is distributed to the customer) .

A

Place

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

The product should always be seen as representing good value for money. This does not necessarily mean it should be the cheapest available. (How much the customer pays for the product) .

A

Price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Advertising, public relations, sales promotion, personal selling, and, in more recent times, social media are all key communication tools for an organization. These tools should be
used to put across the organization’s message to the correct audiences in the manner they would most like to hear, whether it be informative or appealing to their emotions. (How the customer is found and persuaded to buy) .

A

Promotion

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

All companies are reliant on who run them from front line sales staff to the Managing Director or whoever is at the top of the business. they are as much a part of the business offering as the products/services. (The ones who make contact with customers in
delivering the product)

A

People

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

The delivery of the service is usually done with the customer present so how the service is delivered is once again part of what the consumer is paying for. (The systems that deliver a product to a customer) .

A

Processes

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

Almost all services include some physical elements even if the bulk of what the consumer is paying for is intangible. (The elements of the physical environment the customer experiences) .

A

Physical Evidence

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

refers to brand promotion on any kind of channel that has been around since before the advent of the internet. it relied on outbound tactics such as print, television ads, and billboards.

A

Traditional Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

includes all activities in the effort of ensuring the business’s products or
services are visible on search engine results pages (SERPs). When a user types in a certain keyword, it
enables the business to appear as a top result for that search query.

A

Search Engine Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

a key instrument in inbound and digital marketing because the content is what allows audiences as well as search engines, such as Google, to find the information they need on the web. it involves creating, publishing, and distributing content to their target audience.

A

Content marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

creating content to promote brand and products on various social media platforms like Facebook, Instagram, LinkedIn, and Twitter.

A

Social media marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

a type of content marketing that involves using video as a medium. The idea is to create videos and upload them to a website, YouTube, and social media to boost brand awareness, generate conversions, and close deals.

A

Video Marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

leveraging smart speakers like Amazon Alexa and Google Home to educate people and answer questions about their topics of interest.

A

Voice marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

involves sending educational or entertaining content and promotional messages to people who willingly subscribed to a business’ newsletter. The primary goal is to deepen their relationship with the customer or prospect by sending marketing messages personalized to them.

A

Email marketing

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

is the ability to have 1:1 personal conversations across multiple channels, meeting customers how, when, and where they want. It is more than just live chat, extending to phone calls, text messages, Facebook Messenger, email, and more.

A

Conversational marketing

17
Q

a viral marketing strategy that leverages refreshingly creative content, interactive events,
and community influencers to generate word-of-mouth marketing and anticipation for the product or service the brand is about to launch.

A

Buzz marketing

18
Q

is designed to tap into an existing community of engaged followers on social media.

A

Influencer marketing

19
Q

While all types of marketing are geared toward acquiring customers, the majority of types have broader and softer goals such as improving brand awareness or driving traffic.
In contrast, this marketing is laser focused on acquiring customers.

A

Acquisition Marketing

20
Q

is targeting online users with different ads on websites and social media networks based on their online browsing behavior.

A

Contextual marketing

21
Q

is shaping the brand’s public perception and forging an emotional connection with their target
audience through storytelling, creativity, humor, and
inspiration

A

Brand marketing

22
Q

is when brands pay reputable publishers to collaborate in the creative process of crafting a sponsored article or video that covers one of the publisher’s main topics and looks like a regular piece of content on their website. In sum, when brands pay for these services, they can leverage
their editorial expertise and reach to help their brand tell
captivating stories to a bigger and better viewership

A

Native marketing