Guest Relation Management {NEW HOTEL CONCEPTS} Flashcards
what is the definition of a hotel concept
A hotel concept is the basis for everything that follows. It’s the foundational idea that defines your hotel’s brand, character, product & services, sales & marketing, and more.
It curates a distinctive identity in the market and in the eyes of your clearly-defined target group.
Why do we need hotel concepts?
Whether it is for a hotelier looking to develop a boutique hotel or a hotel part of a group looking to reposition their existing hotels,
a clearly-defined and sustainable hotel concept offers many benefits:
Gives clarity on the what, how, why
* Aligns their stakeholders around a shared purpose and vision
* Enables them to use resources more efficiently (time, money, etc.) - but also the resources of the planet
* Makes the hotel stand out from the crowd
* Creates a better future for the hotel and business, for people and planet
What are the key elements of a hotel concept?
Purpose:
* WHY you exist beyond making profit.
Principles:
* Your vision, mission and values.
People:
* The people you are serving with a solution to their problems, as well as the people you are working / partnering with to make an impact.
Story:
* The unique story that you – and only you – are telling in order to emotionally connect with your people.
Positioning + USPs:
* What differentiates you in the market.
These constituent pieces, together, form one complete whole, laying the foundation of your hotel project.
what do Hotels with strong concepts provide
They can demand a premium price, provide a coherent guest experience, sell and market themselves smartly, recruit talented staff and a community following, and have a marketable platform when pitching for investors and partners
What makes Bunk Hotel Concept stand out?
Their pay-off: bridging the GAP between Hotels & Hostels with their unique approach to accommodation concepts (hybrid concepts).
- Reimagining what can be done with spaces, materials, and prominent use of art. They have converted two monumental churches into the perfect place for travelers to gather.
- The wall is a smart way to divide the large space and is not only decorative but also acts as the bar, kitchen and partly where some rooms are located.
- Prominent use of art: throughout the building you can find beautiful and quirky art pieces that not only catch the eye but bring the whole experience to a higher level.
What makes Paris j ́Adore Hotel & Spa concept
stand out?
The whole concept including services, decor, and products on offer are catered to fit the high-end romantic travel audience (ultra-segmentation). This translates into a unique and quirky design embracing Parisian design that stands out from the crowd in an innovative way.
* Swing hanging in the room.
* An in-room luxuriously sized jacuzzi.
* Use of warm, soft and flowy materials and decorative pieces throughout the property reminiscent of the Parisian design language.
What makes Mariënhage Boutique Hotel concept stand out?
versatility prevails, with a wide variety of events that can be hosted including concerts, weddings, private dinners, and business meetings to exhibitions.
Situated in what used to be a monastery, the landmark building has been repurposed to be a trendy boutique hotel in the heart of Eindhoven, The Netherlands.
Eye-catching design that matches the historical significance of property.
* Strong branding that makes the guest feel like they are in a unique property.
What makes Whitepod Eco-Luxury Hotel concept stand out?
Whitepod Eco-Luxury Hotel
Located at 1,400 metres above sea level, Whitepod Eco-Luxury Hotel offers pods on wooden platforms.
The capsule-shaped pods are reminiscent of space stations and are fully given over to ecological design and sustainable luxury.
* Central chalet with wellness area, bar and breakfast buffet.
* Private ski lift for guests.
* Close-to-nature location in a clearing; magnificent sweeping view.
* Cuisine comprising local products.
