Guest Lecture: Würth Flashcards
1
Q
What is the Focus of the sales team of Würth?
A
- Sales controlling
- Pricing
- Compensation & incentives
- Customer management
- Back office
2
Q
What are the 4 sales channels?
A
- Direct sales
- Telesales
- Pick up shops
- E-business
3
Q
What are the 4 clusters (based on size)?
A
- One-man shop
- Small customer (2-9 employees)
- Large customer (>9 employees)
- Key account
4
Q
Advantages of Pico (Voice and chat assistant)
A
- more productivity
- relief of the back offices
- self-service for sales
