GTM Playbook Flashcards
4 Customer Identity Initiatives
- Cultivate User Trust
- Enhance Customer Engagement
- Modernize Infrastructure
- Transform into a Digital Platform
5 Customer Identity Projects
- Build highly scalable apps
- integrate apps
- integrate enterprise identities
- protect against account takeover
- secure APIs
5 Workforce Identity Initiatives
- Move to cloud
- Adopt Zero Trust Model
- Improve M&A Agility
- Protect Against Data Breaches
- Reduce IT Friction
8 Workforce Identity Projects
- Accelerate cloud app adoption
- Adopt O365
- Automate on/off-boarding
- Deploy MFA everywhere
- Enable self-service password resest
- secure cloud infrastructure
- Secure access to APIs
- Deploy SSO to empoyees and partners
What is Access Gateway?
Allows organization sto use Okta SSO and MFA for on-prem apps
What is Adaptive MFA for Workforce?
Enables an org to secure apps and VPN with a robust policy framework and a set of modern, best of breed 2nd verification factors
What is Advanced Server Access?
Allows customers to design a zero trust architecture from the ground up. ASA integrates natively with core Okta IAM, extending seamless auth workflows to Lunux and Windows machines via SSH and RDP
What is Adaptive API Access Management?
Allows organizations to secure access to APIs and their data so developers can focus on other projects
What is Lifecycle Management for Workforce?
Creates seamless SSO experiences and manage user lifecycles with automated onboarding and offboarding.
What is SSO?
Provides users with a single set of credentials to access eneterprise apps in the cloud, on-prem, and on mobile devices and IT a single pane of glass to manage access across an extended workforce of employees, contractors and partners
What is Universal Directory?
One place to manage all your users, groups, and devices, mastered in Okta or from any number of sources
What is AMFA for Customer Identity?
Okta AMFA secures user accounts from the risk of account takeover or meet compliance madates by providing a intellegent risk-based policy engine and enforcement capability using a range of MFA factors. AMFA enables organizations enforce MFA only when it is necessary for high scenarios, Add a second level of security to your application with multi factor authentication, Reduce support costs with self service factor management, Leverage user AMFA history for Account takeover investigations or risk analysis.
What is our Customer Authentication product?
Foundational to nearly every project that we focus on for customer identity is our authentication product. It is what enables a frictionless, secure login experience that can be rapidly customized and deployed. Leverage a range of options from our reusable component (sign-on widget), SDKs or APIs to solve for a broad set of authentication use cases.
What is our Authorization product?
Using API AM, Okta can serve as an OAuth 2.0 compliant authorization server to create authorization policies and grant access based on the user’s context at a specific point in time. By building these policies within Okta instead of the endoint apps or APIs, we can centralize management and monitoring with the IT/compliance team while allowing developers to build quickly and confidently knowing their access is appropriate.
What is B2B Integration?
Integrating enterprise identities… these products include inbound federation, directory integration, generic OIDC provider and identity provider discovery.
