GSK SEO Flashcards
Overview of SEO Practice
What is TLC in respect for SEO?
T- Technical SEO, which is site coding and website structural best practices; L- Link Building; more links the better but quality over quantity; C- Content- Quality/ Relevance and Proper Tagging
What Deliverables are tied to each letter in TLC?
T- Technical Audit, Page Speeds Projects; L- Redirect Maps, Offsite Optimizations; C- Search Behavior Analysis, Competitive Analysis, Content Optimization
What are 4 2018 projects outside of scope for GSK?
Voice Search; Amazon Store Strat; AMP & Page Speed OCP Integration
How does SEO support OCP (SEM)?
Publish Content that supports the terms in OWN; Improve SEM effeciences
What does AMP stand for?
Accelerated Mobile Pages, this helps speed up mobile renderings and will start influencing search rankings in July 2018
Briefly describe the Abriva Content Recommendation Case Study?
Using search driven insights, we created a content piece that resulted in an overall increase in organic search performance. “Get Rid of…” was the term leveraged.
