Growing The Business Flashcards
What is internal (organic) growth?
A business grows when it sells more output over a period of time.
Why is business growth often an important objective?
Because it may:
Help to increase market share
Lead to lower costs
Result in more profit
When does internal growth occur?
When a business expands by itself, by bringing out new products or by entering new markets
What are some methods of internal growth?
New markets- changing the marketing mix to find new markets or expanding overseas
New products- innovating (developing an existing idea or improving an existing product or service) or researching and developing brand new products that are not currently available.
New technology- large organisations can benefit from investing in the latest technology or in the ability to develop new technology themselves.
What is external (inorganic) growth?
A faster way for a business to grow is for it to join forces with another. There are two approaches to external growth.
What are the two approaches to external growth?
Merger- where two or more businesses voluntarily agree to join up and work as one business
Takeover- where one business buys another. To take over a company it is necessary to gain control by buying enough shares.
What are the methods of external growth?
Mergers and takeovers can take place when firms join at different stages of production.
Backward vertical- business joins with one at a previous stage (e.g. a supplier)
Horizontal- businesses at the same stage join
Forward vertical- business joins with one at a later stage (e.g. a customer)
Conglomerate- businesses with no common business interest join.
What is merger?
Where two or more businesses voluntarily agree to join up and work as one business
What is takeover?
Where one business buys another. To take over a company it is necessary to gain control by buying enough shares.
What is the stock exchange?
A place where shares in PLC’s can be bought and sold.
What are assets?
Any item of value that a business owns, such as its machinery or premises.
What are Public Limited Companies?
An incorporated business that can sell shares to the public. This form of business ownership makes it easier for businesses to raise money for growth.
How can a LTD change into a PLC?
Through a stock market flotation. This is where a business issues shares for sale on the stock exchange.
What are the benefits of being a PLC?
Ability to raise finance through share capital
Limited liability
Considered more prestigious and reliable
May be able to negotiate better prices with suppliers
Greater public awareness of business
May enable a business to grow into a multinational and operate in more than one country
What are the drawbacks of being a PLC?
More complex accounting and reporting procedures
Risk of potential takeovers
Increased public and media attention
Less privacy around financial performance
Greater influence on decision-making by external shareholders.
What are some internal sources of finance for business growth?
Sale of assets- a large business may have assets that it no longer needs, such as fixed assets (e.g. machinery) or excess stock. Selling assets is a quick way of raising capital, but the business loses the benefit of owning the assets that it sells.
Retained profit- this is the safest form of finance because it involves no risk or debt. However, profit is not guaranteed and a business may require a more substantial investment than it can make as profit.
What are some external sources of finance for business growth?
Loan capital- a long-term bank loan can be secured against the business’s assets, but interest will be charged and the business will have to make fixed repayments to repay the debt.
Share capital- a PLC can raise considerable capital by selling shares. However, selling shares puts PLCs at risk of being taken over and all shareholders are also entitled to a share of the profits through dividends.
What is retained profit?
Money that a business keeps, rather than paying out to its shareholders.
What are shareholders?
Investors who are part-owners of a company.
What is share capital?
Money that is raised by a business issuing shares that it then sells to those who wish to invest in the company.
How does competition affect business’s objectives?
as new competitors enter the market or current competitors grow and become more competitive, a business may change its objectives to become more competitive.
How does technology affects business’s objectives?
Objectives may be linked to the adoption of new technology or the innovation and invention of new products made possible by technology.
How does market conditions affect business’s objectives?
The economic climate may change the level of demand and spending in the market. A fall or rise in demand will influence a business’s ambitions and objectives.