growing the business Flashcards
2.1
methods of business growth:
- internal (organic)
- external (inorganic)
- internal sources of finance
- external sources of finance
what is internal growth (organic)
- new products
- new markets
new products =
- innovation
- research and development
new markets =
- through changing of marketing mix
- taking advantage of technology
- expanding overseas
external growth =
- merger
- takeover
type of business ownership for growing a business
public limited company (plc)
sources of finance for growing and establishing business
- internal sources
- external sources
internal sources of finance =
- retained profit
- selling assets
external sources of finance
- loan capital
- share capital
- stock market flotation (plc)
why does a business whant to grow
- increase market share
- profit
- revenue
- franchise, expand
advantages of internal growth
- low risk
- maintain own values without interference of stakeholders
- higher prouduction = economies of scale and lower average costs
basic advantages of internal growth
- lower risk
- build on businesses strengths
disadvantage of internal growth
- slower
- may be longer time between investment and return on investement
- growth may be limited and is dependent on teh reliability of sales forcast
basic disadvantages of internal growth
slower
methods of external growth: horizontal integration
- when two competitor join through merger or takeover -> new business becomes more competitive
-> increase in market share
methods of external growth: forward vertical integration
- a business takes control with another that operates at a later stage in teh supply chain
methods of external growth: backward vertical integration
- business takes control of a business earlier in teh supply chain
methods of external growth: conglomerate integration
- unrelated markets join through a takeover or merger
-> businesses to spread their risk over a wide range of products and services
advantages of external growth
- competition cna be reduced
- market share can be increased quickly