Groups

Question 1

Porter’s five forces

Answer 1

• potential entrants
• customers
• substitutes
• suppliers
• industry competitors

Question 2

Mendelow’s matrix

Answer 2

• A: Minimal Effort: part time staff
• B: Keep Informed: permanent employee
• C: Keep Satisfied: govt
• D: Key Players: institutional investors

Power (vertical), Interest (horizontal)

Question 3

BCG matrix

Answer 3

• Stars- Build
• Question marks - Harvest or Build
• Cash Cows - Hold or Harvest
• Dogs- Divest or Hold

Market growth (vertical), Market share (horizontal)

High to Low

Question 4

Ansoff’s matrix

Answer 4

• Market penetration (least risky)
• Product development
• Market development (new geog, use, segment)
• Diversification (most risky)

Market (vertical), Product (horizontal)

Existing to New

Question 5

Porter’s value chain

Answer 5

Primary Activities
* Inbound logistics
* Operations
* Outbound logisitics
* Marketing and sales
* Service

Support Activities
* Firm infrastructure
* Human resource management
* Technology development
* Procurement

Question 6

Business Culture

Answer 6

Inward Looking:
* Human relations culture
* Internal process culture

Outward Looking:
* Open system cuture
* Rational goal culture

Top bullet points are flexible, Bottom bullet points are control

Question 7

Mintzberg’s 5 Ps of strategy

Answer 7

• Plan
• Ploy
• Pattern
• Position
• Perspective

Question 8

External analysis (of environment)

Opportunities and Threats

Answer 8

• PESTEL
• Porter’s five forces
• Competitor

Question 9

Internal analysis (of the business)

Strengths and Weaknesses

Answer 9

• Value chain
• Resource audit (9M’s)
• BCG matrix

Question 10

Risk management

TARA

Answer 10

• Accept
• Share (Transfer)
• Reduce
• Avoid

Probability (vertical) Impact (Horizontal)

Low to High

Question 11

How does big data create value

Answer 11

• Enhancing transparency
• Performance improvement
• Market- segmentation
• Decision - making
• Innovation
• Risk management

Question 12

Marketing mix

Answer 12

• Product
• Price
• Promotion
• Place

Question 13

Services marketing mix

Answer 13

• People
• Processes
• Physical evidence

Question 14

Four major influences on pricing policy (4 C’s)

Answer 14

• Costs
• Competitors
• Coporate objectives
• Customers

Question 15

Four C’s of HRM

Answer 15

• Commitment
• Competence
• Congruence
• Cost-effectiveness

Question 16

Principles for business values

Answer 16

• Openness
• Integrity
• Accountability
• Honesty
• Objectivity