GROUP 3: Ben & Jerry's

Question 1

Founders of Ben and Jerry’s?

Answer 1

• Bennett “Ben” Cohen
• Jerry Greenfield

Question 2

Bday of Ben Cohen?

Answer 2

March 18, 1951

Question 3

Bday of Jerry Greenfield?

Answer 3

March 14, 1951

Question 4

Where was the founders of Ben and Jerry born?

Answer 4

Brooklyn, New York

Question 5

What was Ben Cohen’s condition?

Answer 5

Anosmia

Question 6

What does people with anosmia experience?

Answer 6

Complete loss of smell

Question 7

When and where did ben & jerry meet?

Answer 7

Seventh grade in their gym class at Calhoun High in Merrick (1960s)

Question 8

Ben Cohen: Enrolled in Colgate university but left in his _______.

Answer 8

sophomore year

Question 9

Ben Cohen: Studied pottery and other crafts in _______ — and later at an institution called “________”

Answer 9

• Skidmore College
• University Without Walls

Question 10

Ben Cohen: 6 jobs that he took during/after college

Answer 10

• drove an ice cream truck,
• worked at a bakery,
• drove a taxi,
• guarded a racetrack,
• flipped burgers at McDonald’s, and
• was even a member in the emergency room of Bellevue Hospital in NYC

Question 11

Ben Cohen: Landed a steady job as a crafts teacher at a camp near ______

Answer 11

Saratoga Springs, New York

Question 12

Jerry Greenfield: Granted a ______, and went off to ______ in Ohio to study medicine.

Answer 12

• National merit Scholarship
• Oberlin College

Question 13

Jerry Greenfield: Had a job _____ in the college cafeteria

Answer 13

scooping cones

Question 14

Jerry Greenfield: Finished his education at Oberlin College but was ______.

Answer 14

rejected by numerous medical schools

Question 15

Jerry Greenfield: Worked as a _____ in New York out of frustration

Answer 15

lab technician

Question 16

In 1974, Jerry moved with his wife to _______ on the second rejection of his application for medical school and proceeded to work in another lab.

Answer 16

North Carolina

Question 17

In ____ , Jerry moved back to New York to start a business with Cohen. It is worth noting that starting an ice cream business was not their first option.

Answer 17

1976

Question 18

3 main goals of Ben and Jerry’s

Answer 18

• creating high-quality products with natural ingredients to reduce their negative impact on the environment,
• running a profitable business that supports employee growth; and again,
• using their company to make a positive difference in the world.

Question 19

6 social issued addressed by Ben & Jerry’s

Answer 19

• Social and Economic Justice
• LGBTQ+ Rights
• Racial Justice
• Environmental Protection, Restoration, and Regeneration
• Climate Change
• Fairtrade

Question 20

Ben & Jerry’s celebrated in 205 when the Supreme Court recognized ______

Answer 20

marriage equality as a national right

Question 21

Next-generation multi-racial civil rights organization that Ben & Jerry’s has partnered with

Answer 21

Advancement Project National Office

Question 22

Ice cream flavor that Ben & Jerry’s launched to support Racial Justice

Answer 22

Justice Remix’d

Question 23

Ben and Jerry’s Climate Justice: Science-based target includes what?

Answer 23

• 100% renewable energy by 2025
• 40% greenhouse gas intensity reduction by 2025
• 80% greenhouse gas intensity reduction by 2050

Question 24

Ben and Jerry’s climate targets are approved by what?

Answer 24

Science Based Target Initiatives (SBTi)

Question 25

Original business idea of Ben & jerry's

Answer 25

Bagel shop

Question 26

Ben and Jerry's: Instead, they took a __ course in ice cream making, and with a ________ investment, opened their first scoop shop in a renovated gas station in _____ in (year)

Answer 26

* $5 * $12,000 * Burlington, Vermont * 1978

Question 27

Ben and Jerry's: 1979 - Celebrated their first anniversary through the “_______.” The annual tradition is still being done today.

Answer 27

Free Cone Day

Question 28

Ben and Jerry's: When did Ben and Jerry began packing their ice cream in pints to distribute to grocery and mom & pop stores?

Answer 28

1980

Question 29

Ben and Jerry's: 1981 - Their first franchised shop opens in ________.

Answer 29

Shelburne, Vermont

Question 30

Ben and Jerry's: 1985 - Ben & Jerry's Foundation is established ; _____% of the company's annual pre-tax profits is used to fund community-oriented projects.

Answer 30

7.5

Question 31

Ben and Jerry's: 1988 - Ben and Jerry was named “US small Business Persons of the Year” by ________ in a white house rose garden ceremony.

Answer 31

President Reagan

Question 32

Ben and Jerry's: 1991 - They released their _______ flavor which skyrocketed to the top most-popular-in-pints list.

Answer 32

chocolate chip cookie dough

Question 33

Ben and Jerry's: * 1994 - Pints of their ice cream reached the ______. * 1995 - Their ____was visited by hundreds of thousands of cyber-surfers.

Answer 33

* United Kingdom * website

Question 34

Ben and Jerry's: * 2000 - They were acquired by _______. A unique acquisition agreement helped preserve the company’s social mission. * 2010 - The company makes a commitment to support the global fairtrade movement by ______

Answer 34

* Unilever * sourcing fairtrade ingredients.

Question 35

Ben and Jerry's: * 2016 - Ben & Jerry release their _____ line up. * 2021 - Released the “_____” Flavor as part of their work in advancing social justice and advocating progressive social change.

Answer 35

* 100% certified vegan, non- dairy * Change is Brewing

Question 36

Ben and Jerry's: 2023 - Ben & Jerry’s was the leading ice cream brand in the United States, with a total sales of ______ that year.

Answer 36

951 million dollars

Question 37

4 challenges faced by ben and jerry's

Answer 37

* Increase market competition * Shift of preferences to “All Natural” food * Backlash on their Social Activism * Innovative Marketing Strategy