Group 2 Flashcards
Is a critical component of marketing that focuses on interpersonal communication between buyers and sellers. It aims to initiate, develop, and enhance customer relationships.
Personal Selling
Involves creating, communicating, delivering, and exchanging offerings that provide value to customers, clients, partners, and society.
Marketing
It leads to increased loyalty and long-term business success.
Building Relationships
It help us provide tailored solutions, improving customer satisfaction.
Understanding Customer Needs
Salespeople can quickly adapt their strategies based on customer feedback and reactions, making the sales process more effective.
Adaptability
Essential for providing detailed explanations, demonstrations, and handling negotiations.
Personal Selling
Salespeople address concerns and answer questions in real-time.
Immediate Feedback
Personal selling is key to acquiring new customers and expanding relationships with existing ones, driving revenue growth.
Increasing Market and Customer Share
It complements other marketing activities, such as advertising and promotions, by reinforcing messaging through direct engagement.
Support for Other Marketing Efforts
This is when salespeople perform multiple functions, such as acquiring new customers, maintaining existing accounts, and providing sales support.
Combination Roles
Salespeople work as part of a team, combining different roles and expertise to enhance the overall sales effort.
Team Selling
What are the 4 key role of salespeople? (FCCC)
Financial Contributor
Change Agent
Communication Agent
Customer Value Agent
Refers to the deep understanding of customer needs and market trends.
Market Knowledge
The effective collaboration with internal teams to serve customers
Coordination
Maximizing value in every customer interaction.
Efficiency
Building reliable and honest relationships.
Trustworthiness