graphology Flashcards
1
Q
form
A
layout of the text
2
Q
typeface
A
look of it like Arial and times new roman
3
Q
font
A
size, bold, italics
4
Q
ascenders and descenders
A
stems of letters, up or down
5
Q
serif
A
small strokes at the end of letters
6
Q
leading
A
amount of vertical space between lines
7
Q
effect of typeface
A
tells you about the tone of the text
8
Q
CRAMP
A
context, register, audience, mode, purpose
