Graphics and Layout Flashcards
uses visual compositions to solve problems and communicate
ideas through typography, imagery, color and form (Cann,
2018).
Graphic design
It can be used by companies to promote and sell
products through advertising, by websites to convey
complicated information in a digestible way through
infographics, or by businesses to develop an identity through
branding, among other things (Malvik, 2020).
Graphic design
are digital art that is rendered by a computer using a mathematical formula.
Vector/Graphic
are made up of tiny pixels, making them resolution-dependent and best used for creating photos.
Image/Raster
is a representation of the external form of a person or
thing in art.
Images
They may be captured by optical devices such as cameras, mirrors, lenses, telescopes, microscopes, and natural objects and phenomena, such as the human eye or water.
Images
are visual images or designs on some surface, such as
a wall, canvas, screen, paper, or stone to inform, illustrate, or
entertain. It can be a photograph, a drawing, a line art,
graphical representations, and typography.
Graphics
is used for emphasis or may elicit
emotions from viewers.
Determined by its hue (name of
color), intensity (purity of the hue),
and value (lightness or darkness of
hue).
Color
name of color
hue
purity of the hue
intensity
lightness or darkness of
hue
value
add white
tint
add gray
tone
add black
shade
means the equal distribution of weight . In layout, visual weight is
determined by the darkness or lightness, thickness of lines, and
size
.
Balance
is simply the process of ensuring related design elements are placed together. Any unrelated items should be spaced apart
.
Proximity
indicates that items are
connected or have
a relationship to each other and
become one visual unit which
helps to organize or give
structure to a layout
Close proximity
is the art of nothing . It is also known as the negative space . It is the portion of a page left unmarked
White Space
- is simply the way visual
elements are arranged so that
they line up in some way.
Alignment
determines the
placement of elements
in relation to the edge of
the page or canvas.
Edge alignment
aligns all the elements so that an
invisible, central line on the page
will always be in the center of the
elements.
Center alignment
The process of repeating elements
throughout a design to give a
unified look
-goes with consistency of your design on font, font size, patterns, and colors
Repetition
- is the divergence of
opposing elements
Contrast
allows us to emphasize or highlight
key elements in your design
Contrast
