Graphics Flashcards
Line
(Or rule) Divide layout Connect elements Vary in thickness & colour Underline words to emphasis
Shape
Interest reader
Help organise page by separating and giving a easier layout
Do draw attention to that area
Can be natural, geometric or abstract
Texture
Physical texture-coarseness or smoothness of paper
Visual texture-pattern in amazes
Both create moods & add richness
Blocks off text ass texture and create visual balance in a layout
Size
Often most important is biggest
Create dominant focal point
Text is also used is way
Colour
To create moods
Creating coordinate identity
Can bring unity and contrast
Value
Colour tones in a layout
Darker tones have a high value
Dark against light is contrast making it more dramatic
Principles
Balance Contrast Emphasis/dominance Rhythm Proximity/unity Alignment White space Flow
Balance
Symmetrical
Equally spaced out around the centre
Asymmetrical is contrast, movement, excitement
Contrast
Colours across from each other on the colour wheel
Shapes colours and texts that are opposite
Making it eye catching
Emphasis/dominance
Making fonts bigger or bolder underlining or displaying against a white space
Rhythm
Creating a feeling of movement by repeating elements
Can direct the reader and make layout easy to understand
Proximity/unity
Related elements
Can be same colour related linking them together
Alignment
Fully justified, left justified, right justified, centre justified
White space
Directing eyes to important area
Eye catching
Flow
Leading eye through page