graphic design vocab terms Flashcards
Mathematical equations commonly used to describe the shapes of characters in electronic typography.
bezier curve
-When the left and right sides of the design are unequal. It is created with a mismatched number of different elements.
asymmetrical balance
Used to constrain (scale) an element or a layer in proportion.
shift key
It is a broad term referring to something that showcases a large amount of detail. It can apply to images and photos, as well as audio and video - and is primarily concerned with the overall quality of something.
high resolution
Relating to a visual output device, such as a monitor or a printer, whose images are not sharply defined. Relating to an image that lacks sharp focus or fine detail.
low resolution
it is an electronic file, known as Portable Document Format.
Line spacing, which is calculated from baseline to baseline.
leading
Adjusting the letter spacing throughout the copy.
tracking
Using text and images to artfully communicate a visual message to the end user.
graphic design
The study and process of typefaces; how to select, size, arrange and use them in general.
typography
Communicating a clear message to the audience.
design
Repetitive Strain Injury
RSI
Computer Visual Syndrome
CVS
A pattern used in forming paint-type graphic images or type characters with a series of dots, with a certain number of dots per inch.
bitmap
The specific typeface that is used in the main text.
body type
The enclosed oval or round curve of letters like D, g, b and o.
bowl
The height of the uppercase letters within a font.
cap height
Once known as “printer’s flowers,”these are the small decorative marks, bullets, or symbols that usually make up a specialty face.
dingbats
A larger and bolder version of a text face (14 points or more) which is used for headlines and sub-headlines.
display face
All the type sizes and styles of one typeface.
family
The complete set of characters for one typeface at one particular type size, excluding attributes such as bold or italic
font
Group of typefaces with similar characteristics. For e.g. sans serif Arial, Arial Bold, Arial Bold Italic, Arial Italic.
font family
The size of type, measured in points between the bottom of the descender and the top of the ascender.
Font, Type or Point Size
Refers to the specific characteristics of the font, e.g. italic, bold, bold italic and roman.
font style
The space between two facing pages, sometimes used to refer to the space between two columns.
gutter
