graphic design vocab terms Flashcards

1
Q

Mathematical equations commonly used to describe the shapes of characters in electronic typography.

A

bezier curve

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2
Q

-When the left and right sides of the design are unequal. It is created with a mismatched number of different elements.

A

asymmetrical balance

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3
Q

Used to constrain (scale) an element or a layer in proportion.

A

shift key

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4
Q

It is a broad term referring to something that showcases a large amount of detail. It can apply to images and photos, as well as audio and video - and is primarily concerned with the overall quality of something.

A

high resolution

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5
Q

Relating to a visual output device, such as a monitor or a printer, whose images are not sharply defined. Relating to an image that lacks sharp focus or fine detail.

A

low resolution

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6
Q

it is an electronic file, known as Portable Document Format.

A

PDF

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7
Q

Line spacing, which is calculated from baseline to baseline.

A

leading

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8
Q

Adjusting the letter spacing throughout the copy.

A

tracking

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9
Q

Using text and images to artfully communicate a visual message to the end user.

A

graphic design

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10
Q

The study and process of typefaces; how to select, size, arrange and use them in general.

A

typography

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11
Q

Communicating a clear message to the audience.

A

design

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12
Q

Repetitive Strain Injury

A

RSI

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13
Q

Computer Visual Syndrome

A

CVS

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14
Q

A pattern used in forming paint-type graphic images or type characters with a series of dots, with a certain number of dots per inch.

A

bitmap

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15
Q

The specific typeface that is used in the main text.

A

body type

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16
Q

The enclosed oval or round curve of letters like D, g, b and o.

A

bowl

17
Q

The height of the uppercase letters within a font.

A

cap height

18
Q

Once known as “printer’s flowers,”these are the small decorative marks, bullets, or symbols that usually make up a specialty face.

A

dingbats

19
Q

A larger and bolder version of a text face (14 points or more) which is used for headlines and sub-headlines.

A

display face

20
Q

All the type sizes and styles of one typeface.

A

family

21
Q

The complete set of characters for one typeface at one particular type size, excluding attributes such as bold or italic

A

font

22
Q

Group of typefaces with similar characteristics. For e.g. sans serif Arial, Arial Bold, Arial Bold Italic, Arial Italic.

A

font family

23
Q

The size of type, measured in points between the bottom of the descender and the top of the ascender.

A

Font, Type or Point Size

24
Q

Refers to the specific characteristics of the font, e.g. italic, bold, bold italic and roman.

A

font style

25
Q

The space between two facing pages, sometimes used to refer to the space between two columns.

A

gutter