Graphic design Flashcards
What is denotative?
How an object appears. It is what it is. An apple is an apple.
What is Process in graphic design?
Is how you make images. The steps you take in order to make them.
What is iteration in graphic design?
Making a lot of variations of the same thing.
What is Generation in graphic design?
Making as many objects as you can, continuous making and learn from that continual process.
What is printing an object?
Using an object to make prints.
What is a duct tape print?
Using duct tape to make a cut out of something
What is a light table?
Where light comes through a piece of paper to where the object can be traced or duplicated?
Typology of letter forms. Letter Forms are…
Constructed of strokes.
What are the 5 main parts of a letter form?
Terminal - Top stem
Bowl - Round shape of a letter
Stem - Main part
Counterspace - Opening
Spur - Bottom
What are the next - seven parts in letter form? Remember body parts
Shoulder - Like on high
Leg - Sticks out
Ear - Top out
Arm
Foot
Eye
Spine
Typology of words
What height to lowercase letters share?
x-height
What is the height of a capital letter?
Cap-height
What are the pieces of wording that go above and below the baseline?
Ascender - up
Descender - down
What is the space between letters?
Letter spacing
How is type measured?
point size - a point is one 72nd of an inch
Which points are used in headlines?
120 pt
96 pt
72 pt
48 pt
Which points are used in Subheads?
36 pt
24 pt
Which size is used in text?
12 pt
11 pt
10 pt
9 pt
Which size is used in Footnotes?
8 pt
6 pt
What are the two types of text?
Justified range
Range left text - uneven
What is the space that exists in the lines of type from baseline to baseline?
Leading
What are the four serif typeface categories?
Old Style - limetied alignment between thick and thin strokes - Alignment is more off - More diagonal, less vertical
Transitional - slightly more contrast between thick and thin strokes - less diagonal and more vertical
Modern - straighter serifs, extreme contrast between thick and thin strokes - completely congruent
Egyptian - no contrast between thick and thin strokes
What are the three sans serif type categories?
Grotesque - simple, slightly irregular forms, even stroke
Geometric - round “O”, geometric, modular letter forms
Humanist - stroke shows sign of handwriting or pen strokes
How else can I use type?
Weight and width of the typeface
The term for letter spacing and word spacing combined is
Tracking
