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Graphic design > Graphic design > Flashcards

Graphic design Flashcards

1
Q

What is denotative?

A

How an object appears. It is what it is. An apple is an apple.

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2
Q

What is Process in graphic design?

A

Is how you make images. The steps you take in order to make them.

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3
Q

What is iteration in graphic design?

A

Making a lot of variations of the same thing.

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4
Q

What is Generation in graphic design?

A

Making as many objects as you can, continuous making and learn from that continual process.

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5
Q

What is printing an object?

A

Using an object to make prints.

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6
Q

What is a duct tape print?

A

Using duct tape to make a cut out of something

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7
Q

What is a light table?

A

Where light comes through a piece of paper to where the object can be traced or duplicated?

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8
Q

Typology of letter forms. Letter Forms are…

A

Constructed of strokes.

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9
Q

What are the 5 main parts of a letter form?

A

Terminal - Top stem
Bowl - Round shape of a letter
Stem - Main part
Counterspace - Opening
Spur - Bottom

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10
Q

What are the next - seven parts in letter form? Remember body parts

A

Shoulder - Like on high
Leg - Sticks out
Ear - Top out
Arm
Foot
Eye
Spine

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11
Q

Typology of words

A
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12
Q

What height to lowercase letters share?

A

x-height

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13
Q

What is the height of a capital letter?

A

Cap-height

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14
Q

What are the pieces of wording that go above and below the baseline?

A

Ascender - up
Descender - down

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15
Q

What is the space between letters?

A

Letter spacing

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16
Q

How is type measured?

A

point size - a point is one 72nd of an inch

17
Q

Which points are used in headlines?

A

120 pt
96 pt
72 pt
48 pt

18
Q

Which points are used in Subheads?

A

36 pt
24 pt

19
Q

Which size is used in text?

A

12 pt
11 pt
10 pt
9 pt

20
Q

Which size is used in Footnotes?

A

8 pt
6 pt

21
Q

What are the two types of text?

A

Justified range
Range left text - uneven

22
Q

What is the space that exists in the lines of type from baseline to baseline?

A

Leading

23
Q

What are the four serif typeface categories?

A

Old Style - limetied alignment between thick and thin strokes - Alignment is more off - More diagonal, less vertical

Transitional - slightly more contrast between thick and thin strokes - less diagonal and more vertical

Modern - straighter serifs, extreme contrast between thick and thin strokes - completely congruent

Egyptian - no contrast between thick and thin strokes

24
Q

What are the three sans serif type categories?

A

Grotesque - simple, slightly irregular forms, even stroke

Geometric - round “O”, geometric, modular letter forms

Humanist - stroke shows sign of handwriting or pen strokes

25
Q

How else can I use type?

A

Weight and width of the typeface

26
Q

The term for letter spacing and word spacing combined is

A

Tracking

Graphic design (1 decks)

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