Graphic Design 1 Vocabulary

Question 1

Graphic Design

Answer 1

The design of things people see and read.

Question 2

Research

Answer 2

The first step in preparing a design solution; determining the parameters of the problem.

Question 3

Thumbnails

Answer 3

The second step in the design process; idea sketches that provide visual evidence of the thinking, searching, and sorting process that leads to the final solution.

Question 4

Roughs

Answer 4

The third step in the design process; Layout plans that come after preliminary thumbnails and are usually executed in half or full size.

Question 5

Comprehensives

Answer 5

The fourth step in the design process. It is a highly finished layout for presentation.

Question 6

Gestalt

Answer 6

Unified configuration having properties that cannot be derived from simple addition of its parts.

Question 7

Icon

Answer 7

a sign that bears a direct relationship to the object described, such as realistic drawings and photographs.

Question 7

Symbol

Answer 7

Type of trademark to identify a company or product. It is abstract or pictorial but does not include letterforms.

Question 8

Figure/ground

Answer 8

Relationship between the figure and the background of an image. The eye and the mind separates an object (figure) from its surroundings (ground).

Question 9

Typeface

Answer 9

Style of lettering. Each family of typefaces may contain variations on that typeface, like “italic.” typography

Question 10

Serif

Answer 10

A short line that projects off the main stroke of a letter at the bottom or the top.

Question 11

Sans Serif

Answer 11

Letterforms without serifs.

Question 12

Ascender

Answer 12

Section of a lowercase letter that extends above the x-height.

Question 13

Descender

Answer 13

The part of a lowercase letter that falls below the body of the letter.

Question 14

x-height

Answer 14

The height of the body of a lowercase letter such as x or a. It does not include the ascender or descender.

Question 15

Baseline

Answer 15

The line that typography sits on.

Question 16

Counter

Answer 16

The white shapes inside a letter.

Question 17

Intellectual Unity

Answer 17

An idea-generated and word-dominated method of unifying a publication.

Question 18

Visual Unity

Answer 18

The placement of design elements to achieve a harmonious whole.

Question 19

Symmetry

Answer 19

Formal placement of design elements to create a mirror image on either side. A less common form of symmetrical balance also creates the mirror image vertically.

Question 20

Closure

Answer 20

The ability of the human brain to observe an incomplete circle, and to perceive it at complete

Question 21

Figure/ground

Answer 21

The page, surface, or area in which the design will be placed.

Question 22

Trademark

Answer 22

A word, slogan, color, or design that identifies the source of goods or services to distinguish the goods/services from similar offerings by others.

Question 23

Logo

Answer 23

A symbol or design used to identify a company or organization, as well as its products, services, employees etc.

Question 24

Combination Mark

Answer 24

A logotype or logomark combined into one logo.

Question 25

Raster vs. Vector

Answer 25

Illustrator is a Vector application. Photoshop is a raster application.

Question 26

CMYK

Answer 26

Cyan Magenta Yellow and Key (Black)

Question 27

Design Process Steps

Answer 27

1) Research 2) Thumbnails 3) Roughs 4) Comps

Question 28

Area Type

Answer 28

Type that is inside a shape. If you extend the shape (text box or circle for example), the type will automatically resize with it.

Question 29

“5 invisible lines” that defines a typeface.

Answer 29

1) Ascender Height
2) Cap Height
3) X Height
4) Baseline
5) Descender Line

Question 30

Font

Answer 30

Complete set of type of one size and one variation of a typeface.