Graphic Design 1 Test 2 Flashcards
Focal Point
The point of entry into a design; the first area that attracts attention and encourages the viewer to look further.
Visual Rhythm
The repetition of shapes, values, color, and textures to set up a visual
or intellectual pattern.
Cropping
Eliminating part of the vertical or horizontal dimension of a photograph to focus attention on the remaining portion.
Resolution
The fineness or sharpness of an image, based on the number of pixels per inch (ppi).
Grid Layout
An arrangement of horizontal and vertical lines that produce a network of squares and rectangles giving underlying structure to elements in page layout.
Analogous Colors
Colors next to one another on the color wheel.
Color Schemes
Categories of color combinations based on position on the color wheel.
Tint
Light value of a hue, created by adding white.
Primary Colors
Any of a group of colors from which all other colors can be obtained by mixing.
Halftone
Reproduction of continuous-tone art, such as a photograph, through a screen that converts it into dots of various sizes.
Monochromatic
Use of a single hue in varying values.
Pantone Colors: (PMS colors)
PMS is an acronym for Pantone Matching System, created by Pantone for specifying ink colors for commercial printers
CMYK
Cyan, Magenta, Yellow, Key (Black).
Process Colors
Cyan, magenta, yellow, and black (CMYK); the colors used in offset printing
Illustration
A specialized area of art that uses images, usually representational or expressionist, to make an applied, visual statement, usually accompanying text.
Clip Art
Libraries of copyright-free images available in print or electronic form that can be used as is or altered to suit your needs.
Complementary Color
Pairs of colors that contrast with each other more than any other color, and when placed side-by-side make each other look brighter.
Leading
Amount of vertical spacing between lines of type.
Letter Spacing
The amount of space between letters of a word.
Kerning
The spacing between individual letters and characters.
Justify (text)
All lines of type are the same length, so that the left and right edges of the column of type are straight.
Flush Left
Format for typography that gives an aligned left edge.
Flush Right
Format for typography that gives an aligned right edge.
Focal Point
The point of entry into a design; the first area that attracts attention and encourages the viewer to look further.
STET
“Let it stand”
Proofreader’s marks
When proofing copy, the mark’s used to show the corrections that need to be made.
What color would a 20% a tint of red produce?
Why it is important to use the Pantone color swatchbooks when creating artwork for offset printing?
Helps ensure consistency not only within digital printing but also when transitioning to offset printing.
Color separations
With a full color image, the printer has to separate out yellow, cyan, magenta and black to make the image suitable for process printing.
Spot color
Another name for non process or PMS colors.
COMP
Highly finished layout for presentation.
