Graphic Design 1 Test 2 Flashcards

1
Q

Focal Point

A

The point of entry into a design; the first area that attracts attention and encourages the viewer to look further.

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2
Q

Visual Rhythm

A

The repetition of shapes, values, color, and textures to set up a visual
or intellectual pattern.

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2
Q

Cropping

A

Eliminating part of the vertical or horizontal dimension of a photograph to focus attention on the remaining portion.

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3
Q

Resolution

A

The fineness or sharpness of an image, based on the number of pixels per inch (ppi).

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4
Q

Grid Layout

A

An arrangement of horizontal and vertical lines that produce a network of squares and rectangles giving underlying structure to elements in page layout.

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5
Q

Analogous Colors

A

Colors next to one another on the color wheel.

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6
Q

Color Schemes

A

Categories of color combinations based on position on the color wheel.

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7
Q

Tint

A

Light value of a hue, created by adding white.

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8
Q

Primary Colors

A

Any of a group of colors from which all other colors can be obtained by mixing.

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9
Q

Halftone

A

Reproduction of continuous-tone art, such as a photograph, through a screen that converts it into dots of various sizes.

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10
Q

Monochromatic

A

Use of a single hue in varying values.

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11
Q

Pantone Colors: (PMS colors)

A

PMS is an acronym for Pantone Matching System, created by Pantone for specifying ink colors for commercial printers

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12
Q

CMYK

A

Cyan, Magenta, Yellow, Key (Black).

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13
Q

Process Colors

A

Cyan, magenta, yellow, and black (CMYK); the colors used in offset printing

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14
Q

Illustration

A

A specialized area of art that uses images, usually representational or expressionist, to make an applied, visual statement, usually accompanying text.

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15
Q

Clip Art

A

Libraries of copyright-free images available in print or electronic form that can be used as is or altered to suit your needs.

16
Q

Complementary Color

A

Pairs of colors that contrast with each other more than any other color, and when placed side-by-side make each other look brighter.

17
Q

Leading

A

Amount of vertical spacing between lines of type.

18
Q

Letter Spacing

A

The amount of space between letters of a word.

19
Q

Kerning

A

The spacing between individual letters and characters.

20
Q

Justify (text)

A

All lines of type are the same length, so that the left and right edges of the column of type are straight.

21
Q

Flush Left

A

Format for typography that gives an aligned left edge.

22
Q

Flush Right

A

Format for typography that gives an aligned right edge.

23
Q

Focal Point

A

The point of entry into a design; the first area that attracts attention and encourages the viewer to look further.

24
Q

STET

A

“Let it stand”

25
Q

Proofreader’s marks

A

When proofing copy, the mark’s used to show the corrections that need to be made.

26
Q

What color would a 20% a tint of red produce?

A
27
Q

Why it is important to use the Pantone color swatchbooks when creating artwork for offset printing?

A

Helps ensure consistency not only within digital printing but also when transitioning to offset printing.

28
Q

Color separations

A

With a full color image, the printer has to separate out yellow, cyan, magenta and black to make the image suitable for process printing.

29
Q

Spot color

A

Another name for non process or PMS colors.

30
Q

COMP

A

Highly finished layout for presentation.