Graphic Design 1 Test 2 Flashcards
Focal Point
The point of entry into a design; the first area that attracts attention and encourages the viewer to look further.
Visual Rhythm
The repetition of shapes, values, color, and textures to set up a visual
or intellectual pattern.
Cropping
Eliminating part of the vertical or horizontal dimension of a photograph to focus attention on the remaining portion.
Resolution
The fineness or sharpness of an image, based on the number of pixels per inch (ppi).
Grid Layout
An arrangement of horizontal and vertical lines that produce a network of squares and rectangles giving underlying structure to elements in page layout.
Analogous Colors
Colors next to one another on the color wheel.
Color Schemes
Categories of color combinations based on position on the color wheel.
Tint
Light value of a hue, created by adding white.
Primary Colors
Any of a group of colors from which all other colors can be obtained by mixing.
Halftone
Reproduction of continuous-tone art, such as a photograph, through a screen that converts it into dots of various sizes.
Monochromatic
Use of a single hue in varying values.
Pantone Colors: (PMS colors)
PMS is an acronym for Pantone Matching System, created by Pantone for specifying ink colors for commercial printers
CMYK
Cyan, Magenta, Yellow, Key (Black).
Process Colors
Cyan, magenta, yellow, and black (CMYK); the colors used in offset printing
Illustration
A specialized area of art that uses images, usually representational or expressionist, to make an applied, visual statement, usually accompanying text.