google course 1

Question 1

Brand equity

Answer 1

The value consumers attribute to one brand’s offerings when compared with similar products from another brand

Question 2

Brand evangelists

Answer 2

Customers who are so passionate about a product or service that they enthusiastically promote it to others

Question 3

Brand position statement

Answer 3

Outlines exactly what a company does and for whom, and what makes it different from competitors

Question 4

Brand safety

Answer 4

Keeping a brand’s reputation safe when they advertise online

Question 5

Broad match

Answer 5

A keyword match type in Google Ads that shows ads when someone searches for a term related to a keyword

Question 6

Cost per acquisition (CPA)

Answer 6

The average cost of acquiring a potential customer

Question 7

Cost per action (CPA)

Answer 7

The amount a marketer pays when someone completes a desired action

Question 8

Cost per click (CPC)

Answer 8

The amount a marketer pays when someone clicks on their ad

Question 9

Cost per thousand impressions (CPM)

Answer 9

The amount a marketer pays for every 1,000 impressions an ad receives

Question 10

Cost per view (CPV)

Answer 10

The amount a marketer pays when a viewer watches a video ad for a minimum amount of time or interacts with it

Question 11

Crawlers

Answer 11

Automated software that crawls (fetches) pages from the web and indexes them

Question 12

Crawling

Answer 12

The process of finding new or updated webpages

Question 13

Customer acquisition cost (CAC)

Answer 13

The average cost of acquiring a paying customer

Question 14

Data pulling

Answer 14

Collecting data from analytics tools and putting it in a spreadsheet or database

Question 15

Data reporting

Answer 15

Organizing and summarizing data to track performance across marketing and sales efforts

Question 16

Data storytelling

Answer 16

Conveying data insights to a specific audience using a clear and compelling narrative

Question 17

Data visualizations

Answer 17

Graphical representations of data that convey information

Question 18

Footer

Answer 18

A navigation section at the bottom of a website

Question 19

Generalist

Answer 19

Someone who is knowledgeable about many topics and has various interests

Question 20

Heat map

Answer 20

A data visualization tool that demonstrates how visitors interact with a website

Question 21

Manual action

Answer 21

Google’s way to demote or remove webpages that are not compliant with its webmaster quality guidelines

Question 22

Manual bidding

Answer 22

Managing bids based on the criteria the marketer selects

Question 23

Phrase match

Answer 23

A keyword match type in Google Ads that shows ads when someone searches for a term that includes the meaning of a keyword

Question 24

Query

Answer 24

The words typed into a Google Search bar